Driving Awareness and Consideration for Samsung Care+
Performics @ Starcom
Our campaign focused on optimising the customer journey, targeting new owners and individuals displaying purchase intent, and elevating the post-purchase experience to attract potential customers. We strategically executed the campaign on TikTok and Meta, utilising user-generated content on TikTok and tailored advertising on Meta to reach specific CRM audiences. By incorporating performance data and industry best practices, we successfully showcased the benefits of Samsung Care+ in an authentic manner. Our campaign yielded impressive results, reaching diverse audiences, maximising impact across social media platforms, and driving awareness and adoption of Samsung Care+. We met all campaign objectives, contributing to improved business performance and solidifying Samsung Care+ as the preferred choice for device protection.