Making ITVX Unmissable

Client: ITV

ITV has spent 72 years as a linear broadcaster. In 2022 their core business strategy was transformed in response to changing media habits and the rise of streaming.

The launch of ITVX was the newest, freshest and biggest streaming service to hit the UK market. Within four months, ITVX hit one billion streams and became the most considered streaming service after Netflix, iPlayer and Prime, beating Disney+ and All4.