The art of battling giants with slingshot precision for polestar


Client: Polestar

A tale of building fame by stealth to exceed all brand targets and deliver a staggering 80% annual sales uplift. Through stylised precision in audience targeting, fame signalling and luxury association-building, we successfully placed Polestar 2 front of mind amongst those most likely to test drive and convert. Accelerating growth in a crowded market to make the UK market one of the biggest for Polestar globally.