Proofs in the Pudding... This is a real showcase of SEO best practice at its finest. No siloes, but instead showing what a holistic approach to search can achieve. We all know the struggles of duplicated content. Despite variations in the URL structure, the products and keywords targeted by these pages are often identical or very similar, adversely affecting performance and resulting in a decline in revenue during the peak season. Also, Paid channel doesn’t often direct its traffic to the preferred URL by Google. The results were excellent:
Quality score improvements to 10/10, significant increases in organic clicks and a more sustainable annual approach to the festive season, makes this a winning story for Asda and Spark Foundry.