Client: Performics @ Starcom
In the past year, Ishita's innovative thinking and growth mindset have propelled her to remarkable achievements. As a product innovator, she spearheaded the adoption of Intent-Based Planning (IBP), a groundbreaking data tool that leverages machine learning algorithms to uncover behavioural trends and drive revenue growth. Furthermore, Ishita's dedication to industry excellence has led to improvements in best practices and product adoption across the organisation, benefiting both the Starcom SEO and content teams. Her expertise has contributed to significant business growth, helping retain multi-million pound engagements with esteemed clients like Primark, The Travel Corporation, and abrdn, to name a few. Recognised for her outstanding contributions, Ishita has secured 8 industry awards in the past year alone, all whilst also being recognised and celebrated internally, having won the Performics UK Employee of the Year award in 2022. Ishita Khare's data-driven approach, client-centric mindset, and remarkable leadership qualities undoubtedly make her a Marketer of the Year 2023.