UpSellit Drives Conversions for National Tyres

UpSellit and EssenceMediacom

Client: National Tyres

National Tyres partnered with UpSellit to reshape automotive ecommerce by seamlessly integrating personalised incentives and real-time data. This innovative approach successfully reduced bounce rates, validated incrementality, and preserved profit margins. Results from March 2022 to June 2023 boasted an 8.4% campaign conversion rate. The campaign also elevated sitewide conversions by 5%, increased new customers 5.6%, and achieved an 11.2% overall revenue increase. This collaborative partnership exemplifies the transformative power of data-driven and personalised strategies to enhance user engagement, boost conversions, and drive profitability in the automotive retail landscape.