Helping customers ‘Take home life in their stride’ to drive 64% more sales

Client: HomeServe

HomeServe is a leading provider of home assistance cover but they had a problem; not enough people were aware of the protection they offer to cover their homes plumbing, drainage, heating and electrical needs. So they set out to address this challenge by evolving their digital acquisition strategy to also support brand awareness amongst their new bullseye consumer, ‘Jason’, a busy dad of teens who wants to relax with peace of mind that comes from knowing everything is taken care of within his home.

Through targeted media planning, alongside relevant creative and messaging to explain how HomeServe could help Jason ‘take home life in his stride’, We activated a new, full-funnel media approach. The multi-channel campaign incorporated TV, radio, online and out-of-home to target homeowners like Jason as they went about their busy lives. The results of the refreshed approach were an increase in sales from paid media of 64% and a decrease in Cost Per Acquisition of 25% - securing their best ever month for digital performance.