Shortlist 2022


PRODUCT SECTORS

RETAIL

Incubeta for Lazy Oaf - How We Sold Out A New Collab Product within 24hrs of Launch

Incubeta

Client: Lazy Oaf

Launching a new collection in collaboration with another brand already comes with its own challenges, especially if the other brand is well known. When you are both targeting the same pool of users, how do you get customers to purchase from your website instead? Moreover, the current economic climate and rising living costs add to the ...

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PRIMARK: Styling New Digital Wardrobe With Data

Performics @ Starcom

Client: Primark

Primark successfully built their retail business without any ecommerce for 50 years. But in 2022 customers expect the same standard of user experience online as they do on the highstreet, which is why Primark needed a content strategy and website built for the digital era. But here’s the catch: without existing ecommerce functionality,...

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B2B

"Doing More with Less at a Global Scale"

The Media Image

Client: LSEG

In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task at hand required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a st...

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Hybrid Working in Action

Nelson Bostock

Client: Canon Europe

In a post-pandemic world, businesses have changed the way they buy and use IT equipment. Remote working and hybrid working are here to stay. As a result, Canon Europe had to rethink how it sold to customers, taking into consideration different market nuances across 14 regions. Hybrid Working In Action is a result of that – it cuts t...

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Starcom & P&O: Setting Sail for Digital Maturity

Performics @ Starcom

Client: P&O Freight

Following our discovery that all of P&0 Freight's European pages were invisible to search engines, we initiated a digital maturity framework to improve their visibility in the B2B space alongside a migration of their outdated domain. Our main goal was to successfully manage their migration without losing their site’s legacy value, ensu...

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The Helpful Home by Google Nest

Gekko

Client: Google Nest

How Google Nest is marketing to UK housebuilders and installers and helping them tap into the smart home revolution and in the process offering sustainable and cost-of-living friendly solutions to home buyers. Nest, the smart home brand from Google is very much a consumer brand but over the past 12 months has managed to drive advocac...

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STRATEGY

DATA AND INSIGHTS

Connecting advertising performance with business outcomes through data

Making Science UK

Client: MrQ

Ensuring digital results in isolation can meet business goals and deliver on business impact, is one of the key challenges for performance marketers in a privacy first world. This was the main challenge for our relationship with iGaming company MrQ. Following some investment, they wanted to grow aggressively in the UK market through ...

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How Fifty used AI and real-time data to enrich the Office for Health Improvement and Disparities’ understanding of their audiences.

Fifty Technology and Omnigov at MG OMD

Client: The Office for Health Improvement & Disparities (OHID)

Fifty provides ID-free targeting, using publicly available social data to identify clusters of people based on their interests and build a contextual map of where they can be found across digital inventory. The Better Health brand is from the Office for Health Improvement & Disparities (OHID), part of the Department of Health & Soci...

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How Partnerize's API-First Approach Increases Productivity & Operating Leverage for Visualsoft

Partnerize

Client: Visualsoft

Thousands of retailers work with Visualsoft to grow their online businesses, whether this is through our ecommerce solution or digital marketing teams. Part of our approach includes leveraging the full breadth of potential offered by the Affiliate vertical. They’ve explored a huge portion of the software potential in the space, particu...

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Incubeta for Superdrug - Results that are anything but marginal

Incubeta

Client: Superdrug

With increased competition over ad space within the SERP and challenges around the marginal value of well performing products, Superdrug needed a way to maintain market share and simultaneously increase profitability. To achieve this, Incubeta and Superdrug decided to deviate from the standard Google Search set-up. We found that, altho...

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STELLANTIS: Driving Human & Artificial Intelligence

Performics @ Starcom

Client: Stellantis

National lockdowns in 2020 and the start of 2021 presented challenges and opportunities for clients like Stellantis. As a multinational automotive manufacturing corporation, Stellantis faced plant and dealership closings, along with a drop in demand for vehicles. As a result, the search landscape became more competitive than ever befor...

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Using data and analytics to close the loop between advertising and business value

Open Partners

Client: Greene King

Moving away from the traditional agency/client model to allow Open Partners to become quite literally a part of Greene King’s performance marketing team Our ethos at Open is all about partnerships with our clients, and so we wanted to develop our growing relationship with Greene King into a really close partnership that not only enable...

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DIRECT TO CONSUMER

To be announced on the night

GROWTH MARKETING

Driving business-wide growth with myLakeland Club data

Go Inspire Group

Client: Lakeland

Building on the meteoric growth of Lakeland’s myLakeland Club was no small task for Go Inspire. Putting data at the centre of decision making meant a 317% YoY increase in incremental revenue and 442% ROI (vs a benchmark of 80%), were just two of the obliterated KPIs for the year! A true breakthrough with data delivered a hyper-perso...

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How innovation and collaboration launched an over-performing acqusition channel for tails.com

Juice & Jam

Client: tails.com

Founded in 2013, tails.com is a market leading, direct-to-consumer, online dog food subscription company, offering bespoke kibble tailored to the unique nutritional needs of dogs. Juice & Jam is a direct marketing agency, providing innovation to sales and marketing campaigns, combining industry knowledge with sales, logistics and ma...

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INTEGRATED

How Greene King used a data-driven, content-led approach to outperform the online drinks ecommerce industry

Open Partners

Client: Greene King

Using a data-driven, content-led approach to outperform the online drinks ecommerce industry As restrictions were lifted and pubs re-opened, the online drinks market was heavily squeezed, seeing around a 70% drop post-pandemic according to IBISWorld. Greene King’s Online Shop had benefited from more people being at home and the team ...

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Level Up With UCB

SHC Digital

Client: University College Birmingham

The 'Level Up with UCB' campaign by SHC Digital is an integrated campaign that was implemented across multiple channels to drive applicants down the application funnels to deliver a year on year increase on college applications. The carefully selected channel mix ensured we were reaching students where they were most active whilst a...

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LEAD GENERATION

"Doing More with Less at a Global Scale"

The Media Image

Client: LSEG

In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task at hand required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a st...

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Driving Database Acquisition with Purina Pet Avatars

HH Global

Client: Purina

With 3.2 million households in the UK acquiring a pet since the outbreak of the pandemic, Covid-19 presented a significant opportunity for Nestlé petfood brand Purina to build its customer base and help educate pet owners. Purina worked with HH Global to devise a lead generation campaign, to develop an engaging way of driving sign-up...

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Laser focused fibre to premise lead generation and acquisition

Go Inspire Group

Client: TalkTalk

To support their first-to-market strategy of offering 100% Full Fibre-to-Premise (FTTP) connection, TalkTalk challenged us to identify their perfect target audience and use a laser focused approach to acquire new customers through the direct mail channel, reducing Cost Per Acquisition (CPA) in the process. To enable a laser focused t...

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MARKETING INNOVATION

Celebrating Women in Sport with Allianz

CHS

Client: The Allianz Group

Allianz relies heavily on the intermediary market, yet doesn’t directly operate in B2C. This means brand awareness can be much lower at a consumer level. In order to counteract this lack of awareness, Allianz had already utilised several sponsorship opportunities, partnering with the likes of the Rugby Football Union (RFU), Team GB ...

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Cutting carbon emissions and Costs Per Acquisition since 2021

Croud & The Trade Desk

Client: BrewDog

In November 2021, we ran an integrated and multi-format campaign for our client, BrewDog, to supercharge ecommerce transactions. We smashed CPA targets by 47% while tripling our initial budget. Due to creative limitations, we had to innovate and utilise The Trade Desk’s extensive suite of integrated partners to support this activity ...

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Driving acquisition through brand marketing dog advice videos

tails.com

tails.com was founded in 2013, with innovation firmly at the core of what we do. We are the only brand in the UK who can provide truly tailor-made nutrition for dogs at affordable prices and at scale. And our aspirations for video content in 2021 were equally ambitious. We wanted to build a content presence online that would truly c...

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Jerkmate innovating marketing campaign

CrakRevenue

Client: Jerkmate

Since the beginning of the pandemic, research-supported data showed that people are both lonelier and more inclined to connect with someone virtually to explore their sexuality. 36% of young adults aged 18-24 say they’ve masturbated more since the implementation of social distancing. 19% of young adults say they’ve masturbated with ...

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The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.

Essence

Client: The International Olympics Committee

In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid. Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again...

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PAID SEARCH

Driving incremental revenue by shining a light on ghost products

Croud

Client: PrettyLittleThing

In the Summer of 2021, PrettyLittleThing, the UK based women’s fashion retailer, tasked Croud with finding new customers, at a lower cost-per-acquisition, through the medium of paid search. With tens of thousands of products offered to consumers, and multiple new product lines being launched each week, PLT needed support in maximising ...

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From meaningless spend to meaningful conversion: A journey with Ad Grant

Anything is Possible

Client: Royal Museums Greenwich

Royal Museums Greenwich (RMG) encompasses the Royal Observatory, Cutty Sark, the National Maritime Museum, the Queen’s House, and the Prince Phillip Maritime Collections Centre. These five world-class attractions sit at the heart of the UNESCO World Heritage Site of Maritime Greenwich. Pre-pandemic, RMG was one of the UK’s top 10 visit...

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Incubeta for Nobody’s Child - Driving Fashionable Growth

Incubeta

Client: Nobody’s Child

Nobody's child tasked Incubeta with providing significant uplifts in traffic through high value, converting products and meeting ambitious growth targets whilst keeping budgets consistent with previous levels of spend. This became a challenge with their lack of presence in the market over the space of 2020 when they decided to pull bac...

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Location, Location, Personalisation: Using Scripts To Activate A Local Search Strategy

Spark Foundry

Client: Asda

During a time of high demand, high competition and scarce delivery slot supply, there was an influx of new customers in the Online Groceries market during the pandemic. This initiated a gold rush among the established grocers and emerging express delivery providers looking to capitalise on a rapidly growing market. The result of this w...

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mSix & TalkTalk - Supercharging Sales with Value Using LTV

mSix&Partners

Client: TalkTalk

This award submission is an example of how mSix&Partners live up to their mission statement of “becoming the best Digital Team in a post pandemic world, by going further and faster for our clients through innovation, best-in-class work and establishing mSix as the centre of excellence​”. We’ve collaboratively worked with our client ...

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Starcom & Ancestry: OneSearch Gives One Vision To Ancestry, Driving £360k Of Annual Savings - Reinvested to Drive 16% Annual Incremental Free Trials

Performics @ Starcom

Client: Ancestry

Our OneSearch campaign with Ancestry has been a bold and transformative step towards a new horizon of search advertising. Thanks to a fantastic working relationship between client and agency, as true business partners, we were able to approach an age-old challenge of how to measure paid and organic search and find an innovative and imp...

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PAID SOCIAL

Celebrating Women in Sport with Allianz

CHS

Client: The Allianz Group

Allianz relies heavily on the intermediary market, yet doesn’t directly operate in B2C. This means brand awareness can be much lower at a consumer level. In order to counteract this lack of awareness, Allianz had already utilised several sponsorship opportunities, partnering with the likes of the Rugby Football Union (RFU), Team GB ...

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The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.

Essence

Client: The International Olympics Committee

In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid. Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again...

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Turning the sports nutrition market inside out with "Greatness Inside"

RocketMill

Client: USN

One of the world’s fastest growing sports nutrition brands, USN had a problem in the UK market. With loyal customers in bodybuilding, they were experiencing a decline in overall market share due to growing competition. To remain competitive, they partnered with RocketMill to find and engage new audiences. A key part of the brief was ...

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Using TikTok to drive awareness of Wales as an adventure destination

iCrossing

Client: Visit Wales

Visit Wales wanted to drive awareness and consideration of Wales as an adventure holiday destination. Through our insights, we discovered core audience identities, and further research informed us that ‘outdoor enthusiasts’ were an identity to specifically target for Autumn/Winter. This group over indexed in its use of TikTok, so we pl...

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“Unilever Calling” | The Quest by Unilever 2022 Recruitment Marketing Campaign

Universum

Client: Unilever

As part of Unilever’s yearly Activation activity for The Quest by Unilever together with Universum, Universum created a multi-phased video campaign strategy, which was targeted towards students between the ages of 18 and 25 in 13 countries. During the five-week paid social execution on Facebook, Instagram, and Snapchat, the “Unilever C...

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PURPOSE

Addo/Promise

iCrossing UK

Client: Visit Wales

Addo is about showing we care – a strong campaign that unifies many stakeholders, balancing the need to encourage safe tourism, support livelihoods and the importance of these jobs to local economies, whilst protecting public health and reassuring communities during the pandemic. Our research showed that audiences were looking for c...

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EE Phonesmart: Winning parent trust to help kids to be safe and kind online

Essence, Digitas & Saatchi & Saatchi

Client: EE

In October 2021, EE partnered with internet experts and children's charities to launch its PhoneSmart Licence to help navigate owning a phone for the first time, equipping young people with an understanding of phone safety. The free online programme provides young people with the tools and confidence to use phone technology safely and ...

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Making the complex topic of climate change inspiring, accessible and understandable to everyone

Tug

Client: WWF

As the world’s leading environmental charity, WWF is in a unique position to shift the narrative around climate change to be more positive and hopeful to continue to inspire people to take action. With the ability to speak to a huge global audience, together, WWF & Tug have used the power of social media storytelling to help save the p...

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Starcom & Choose Love –Ukraine Appeal: Teamwork Makes the Donations Work

Starcom

Client: Choose Love

Choose Love are a charity that does whatever it takes to provide refugees and displaced people with everything from lifesaving search and rescue boats to food and legal advice. On 24 Feb 22, when a Russian invasion began in Ukraine a devastating amount of Ukraine civilians were displaced from their homes, including over 4.8 million chi...

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ECOMMERCE & SOCIAL COMMERCE

Affiliate: Game. Changed.

Partnerize

Client: DAZN

DAZN is a global over-the-top sports subscription video streaming service. Key markets include Germany, Italy, Spain, Japan, Canada, UK and the US. The DAZN affiliate programme was set up in partnership with Partnerize to fuel ambitious growth plans and enable a strategy centred around driving new, high quality subscribers by working...

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Rakuten Advertising and Student Beans for Weekday – Authentically Engaging Students through TikTok

Rakuten Advertising and Student Beans

Client: Weekday

Weekday is a Swedish street fashion brand for which savvy students are crucial customers: students drive 12% higher average basket value and a 10x higher conversion rate vs. non-students. Weekday usually offers these loyal customers a 10% discount and challenged Rakuten Advertising to drive maximum impact and awareness from its 20% stu...

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Starcom & Samsung: Winning at Mother’s Night

Performics @ Starcom

Client: Samsung

Flowers, chocolate, and perfume are very common Mother’s Day gifts, especially when compared to Tech. So, how could Samsung cut through the gifting norms for Mother’s Day and drive sales of their high-end tech products in this competitive gifting moment? Through data science and social signals to build hyper relevant and localised audi...

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AD TECH INNOVATION

Bango Audiences

Bango

Bango identified a key challenge in the world of digital marketing - poor targeting. Through Purchase Behaviour Targeting, fuelled by third party payments data collected from its global payments platform, the company was able to provide a unique ad targeting solution to customers like Upland. By analysing Bango Audiences to target th...

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BrightBid: AI engine driving 20%+ conversion lifts in Google Search

BrightBid.ai

B2B marketing has been especially difficult over the past two years with the pandemic torpedoing some of the most effective lead generating channels: F2F events shut down and Work From Home impacted the effectiveness of direct mail. The compensatory rush to digital channels has driven CPM and CPC inflation to all time highs across most...

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How Charles Tyrwhitt automatically adapts to our ever-changing workwear choices using AI

Upp

Client: Charles Tyrwhitt

Sales fell off a cliff for Charles Tyrwhitt when lockdown hit and office workers were told to work from home. The brand lost its predictable office wear audience overnight. Charles Tyrwhitt decided to invest in AI technology from retail experts Upp to ensure they could capture every last buyer, more effectively cope with the unpredic...

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Integration between Amobee and ID5 enables wine brand Gusbourne, and agency Jaywing, to increase conversion rate by 95% while reducing CPA by 23%

Amobee and ID5

Client: Jaywing and Gusbourne

With nearly 50% of UK traffic being unaddressable due to restrictions on third-party cookies in Safari, Firefox, and Edge, it is becoming increasingly difficult for advertisers to deploy people-based campaigns across devices effectively. Data privacy regulations such as the GDPR also require buyers operating in Europe to obtain users’ ...

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Social Intelligence allows for improved creative uplifts of 15-20%

Performics

With the huge increase in expectations of performance measurement, competitor insights are crucial yet more challenging to acquire than ever. This is particularly the case for Social Media. Within Performics, there was huge demand for an affordable, efficient tool that provided a strong and reliable understanding of competitor Social i...

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Starcom & Asics: Moving Minds at Sunrise

Performics @ Starcom

Client: Asics

“More people have experienced a mental health crisis during the coronavirus pandemic than ever previously recorded.” – Mind, Nov 2020 With the Covid-19 pandemic starting to ebb, a new health crisis was becoming ever present with many people were struggling with their mental health. ASICS wanted to support their audience with a unique c...

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Using real-time instore data to boost Specsavers' sales

Specsavers

Client: In collaboration with MG OMD

In 2020, Specsavers in collaboration with Manning Gottlieb created a custom-built capacity management solution (LAF1 Live Appointment Feed) to deliver an improved customer experience for eye test bookings, leading to more efficient use of media investment and incremental sales. But that was just the start … In 2022, with stores still...

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SEO

A holistic approach to content creation for Times Money Mentor

iCrossing UK

Client: Times Money Mentor

iCrossing worked on an insight-led content approach to increase search visibility and traffic to Times Money Mentor’s website. Combining search data with social listening, we spotted content opportunities for trending topics. As well as suggesting new articles, we also increased content discoverability though weekly refreshes and or...

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Getting The Basics Right: A Story For SEO Success In A Competitive Marketplace

Spark Foundry

Client: GEORGE at ASDA

During the pandemic, organic traffic and revenue skyrocketed for Asda George as consumers moved their purchases online. However, post-pandemic, organic traffic declined amidst a return to the high street and a more competitive search landscape. Men's clothing saw a 19% drop in January YoY, with non-brand clicks declining by 36%. Spark ...

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MediaVision & New Look - Demand Led SEO

MediaVision

Client: New Look

New Look challenged MediaVision to drive incremental ecommerce growth from non-brand traffic via SEO, despite having no available internal IT support for onsite technical updates. MediaVision approached this by developing a bespoke set of tools to identify and automate optimisation opportunities across 11,000 keywords. The goal was t...

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Starcom & Domino’s: Pizza With a Healthy Side of Search

Performics @ Starcom

Client: Domino's

Domino’s is dedicated to delivering quality local experiences to customers. The brand works on community initiatives across the UK, Ireland and the World, as well as offering a consistent quality experience to pizza lovers everywhere. However, coming into 2021, when it came to reaching customers via search, Domino’s wasn’t offering ...

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Starcom & Trafalgar: The World on a Plate

Performics @ Starcom

Client: Trafalger

2020-21 has been shrouded in a lot of uncertainty for travel brands with ever-changing government guidance and closed borders - resulting in a “year of no travel”. But all the ever-resourceful travel afficionados out there found an ingenious way to travel from the comfort of their own homes. How? By satisfying their hunger for travel w...

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INFLUENCER MARKETING

#FollowMyScent: the launch of Costa Brazil's fragrance AROMA through a 360° integrated marketing journey.

MG Empower

Client: Costa Brazil

The emotional and nostalgic connection evoked by fragrances is one of the main criteria considered by consumers when selecting their favourite perfumes. Aiming to immerse audiences in a sensorial journey, Costa Brazil launched its first-ever fragrance AROMA through the four-phase campaign #FollowMyScent, developed to raise awareness to...

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Bluechew influencer marketing campaign

Crakmedia

Client: Bluechew

One of our clients offered ED (Erectile Dysfunction) medical services and wished to demystify the topic and stigmas surrounding it. We built a social media marketing campaign revolving around influencers creating branded content for their platforms. Organic influencer content was then reused to create advertising campaigns. The goal...

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EE Phonesmart: Winning parent trust to help kids to be safe and kind online

Essence, Digitas & Saatchi & Saatchi

Client: EE

In October 2021, EE partnered with internet experts and children's charities to launch its PhoneSmart Licence to help navigate owning a phone for the first time, equipping young people with an understanding of phone safety. The free online programme provides young people with the tools and confidence to use phone technology safely and ...

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Gleam Solutions x Next - driving awareness & sales of brand partners

Gleam Solutions

Client: Next & Commercial brand partners

NEXT is a retail giant with an expanding roster of commercial partnerships with brands like Levi’s, Adidas, Ray-Ban, MAC and Clinique. Gleam Solutions were tasked with raising consumers' awareness of the variety of brands available, drive sales and position NEXT as a one-stop-shop to rival other online retailers. Our strategy was to pa...

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MYPRO, Dedicated to the Dedicated

The Hut Group

Client: Myprotein / MYPRO

Myprotein, a global sports nutrition company, owned by THG, existing to support customers to reach their personal fitness goals. The brand showcases an incredible range of products and sub-brands such as MyPRO and partners with established athletes & fitness personalities from around the world. Myprotein launched two limited-edition...

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The Secret Not So Secret

THG Society

Client: Secret Sales

THG Society is THG Ingenuity’s 360 influencer marketing solution and home to one of the world's largest influencer networks. Our team works with brands and influencers across all sectors and territories around the globe, taking a data driven approach to influencer marketing, delivering tangible results for brands. When a leading UK ...

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MOBILE & APP MARKETING

An Omnichannel Approach to App Engagement and beyond - Incubeta for M&S

Incubeta

Client: Marks & Spencer

There’s two ways to promote an app: You can set up an app install and app engagement campaigns and wait for your results.;Or you can think outside the box by looking at potential blockers preventing users from using you app, applying your learnings to develop the app to enhance traditional shopping experience, and setting up a full-fun...

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Grow App Launch for Creator Anna Engelschall

Genflow

Client: Grow with Anna

At Genflow, we have been helping creators launch their own brands since 2016. We have worked with leading UK-based creators like Grace Beverley, Matt Morsia, Lilly Sabri, Brandon Harding, Mike Thurston, and Florance Given to launch their own health, fitness, and fashion businesses. Our top product and tech teams have built apps like Sh...

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Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale

Making Science UK

Client: Clue

One of the main challenges many clients face when growing an app product, is driving installs at a low cost whilst maintaining a good level of user quality to ensure their product is profitable at good scale. This was the case for menstrual health tracker app, Clue. They wanted to scale paying user volume whilst reducing reliance on ty...

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EMAIL MARKETING

A 'Note-worthy' Launch Campaign for Samsung Galaxy S22 Series

Flourish Direct Marketing Ltd

Client: Samsung Gulf

The Flourish team, based in the UK and Dubai, recently worked with the Samsung Gulf team to ensure smooth planning & delivery of the Samsung Galaxy S22 Series pre-order launch campaign across several UAE countries, in multiple languages. With the campaign securing almost double the number of pre-orders compared with the previous S21 la...

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Creating a email framework for new and unengaged users

Ascential

Client: Money2020

Ascential is the specialist information, data and ecommerce optimisation company. Ascential’s talented Digital Marketing team supports our world-class brands to deliver global strategic marketing activities while not compromising on the user experience. The use case Ascential’s Digital Marketing team is entering PMW Awards is dedicated...

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PARTNER & AFFILIATE MARKETING

Adore Beauty Sets the Foundation for Partnership Success on the Partnerize Platform

Partnerize

Client: Adore Beauty

Founded in 2000, Adore Beauty has grown to become Australia’s number one pure play online beauty retailer. With a commitment to delivering their customers the very best curation of must-have beauty products in Australia, Adore Beauty had grown steadily, establishing a significant competitive leadership across a variety of digital marke...

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Authentic Content Campaign Unlocks UK Growth

Acceleration Partners

Client: Stitch Fix & BuzzFeed UK

Stitch Fix is the world’s leading online personalised shopping experience. Their unique business model combines the human touch of expert stylists with the precision of advanced data science. This truly personalised service strives to ensure customers look and feel amazing. Stitch Fix is a smarter, easier, and more fun way to shop. ...

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Awin, Boots UK & MediaCom: Prepped, Primped and Primed for Peak

MediaCom and Awin

Client: Boots UK

After an extremely successful 2020, adapting to the swift post-pandemic consumer behaviour changes, Awin and MediaCom were set some ambitious targets to keep performance flat in 2021. On first look, this seemed achievable, but considering 2019 to 2020 growth was 36%, it was going to be a challenge to uphold. Awin, Boots UK & MediaCo...

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Dockers & OMD: The Perfect-Fit Partnership Strategy on the Partnerize Platform

Partnerize

Client: Dockers with OMD

Over the course of that past few years, the wrath of the pandemic hardly spared any industry or brand. For Dockers, their EU affiliate programmes were paused on the 21st April 2020 in reaction to the unpredictability in retail amid a raging pandemic and concerns of how this all would affect paid media. The affiliate channel was a se...

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How a tiny company took market share from the UK’s biggest brands

Talkmobile & Awin

Client: Talkmobile

Talkmobile, founded in 2007, has always been a small player in the enormous mobile telecoms market. The market is dominated by the big 4 networks but even the smaller players come with huge brands like Virgin, Sky, BT & Tesco. Talkmobile is a no-frills operator, run by a small team on a small budget. By keeping costs to a minimum, it...

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Raise the woof - How tails.com harnessed the power of affiliates

Gen3

Client: tails.com

Since 2013, tails.com has been on a mission to change the world of pet food for good. Offering bespoke kibble tailored to the unique nutritional needs of dogs in online subscription format, the direct-to-consumer brand is a market leader within the pet food industry. tails.com dog food range contains ingredients targeting specific he...

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Rakuten Advertising & L’OCCITANE: Accelerating Growth

Rakuten Advertising

Client: L’OCCITANE

In 2021, L’OCCITANE, a global leader in the premium beauty market, upgraded to Rakuten Advertising’s Accelerate service level. After seeing phenomenal online growth due to the pandemic in 2020, L’OCCITANE wanted to keep sales momentum in 2021 and focus on maximising its performance from affiliate marketing. L’OCCITANE wanted to achieve...

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Tennis Experts’ Influence Proves an Ace for ASICS on the Partnerize Platform

Partnerize

Client: ASICS

In the world of athletics footwear and apparel (in this case, tennis footwear and apparel), the influence that tennis experts can impart on retail sales cannot be underscored enough. However, in the case of ASICS, they sought to go a step further by measuring the impact of this influence inside the affiliate channel, specifically on th...

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PEOPLE, AGENCIES & TEAMS

PERFORMANCE PIONEER

Laura Scott

Spark Foundry

Even in the midst of the pandemic, Google updates cannot be avoided! When the Page Experience Update launched in 2021 it brought with it the need for new audits to be done for all of our clients. The technical nature of many of the metrics involved meant a steep learning curve for all members of the team, and the time needed to compl...

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Matthew Canner

Starcom

Matthew Canner is a leading star within the Search team of Performics @ Starcom, currently working as a Business Director after 6 years at Performics and 9 years in total in media. Matt always prides himself at being at the cutting edge of search and moving what the whole team is doing forward through his efforts and leadership. With a...

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ETHICAL/SUSTAINABLE INITIATIVE

Making Marketing Sustainable

HH Global

Client: Applicable to all HH Global clients

HH Global is the leader in global, tech-enabled creative production and procurement, providing services to clients like Google and Coca Cola across 69 countries. Operating between a global client base and 14,000 suppliers worldwide, we are in a unique position to play a significant role in driving more sustainable marketing solutions. ...

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Sharethrough & Scope3 - Launch of Green PMPs

Sharethrough

Client: Scope3

Environmental sustainability is everyone’s responsibility - it's why more and more brands and advertisers are looking to offset their carbon emissions. As a key player in ad tech, we believe that Sharethrough can help brands to build an environmentally friendly programmatic advertising ecosystem. That is why we partnered with Scope3, t...

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TEAM OF THE YEAR

Audience Intelligence Team

iCrossing UK

Client: iCrossing UK

Audience Intelligence at iCrossing ‘Audience-first’ is the most overused buzzword in digital marketing, but in 2022, iCrossing made the word a team. The Audience Intelligence team, lead by Maria Bain, Head of Audience Intelligence, is a small but perfectly formed squad of audience-obsessed directors, strategists, and analysts. They ...

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LoopMe’s Sales Team grows PurchaseLoop product to solve attribution, measurement and targeting issues for advertisers

LoopMe

Against the backdrop of intensifying privacy regulations, advertisers are seeking alternative campaign measurement and targeting strategies. Basic proxy metrics brands used to rely on, such as clicks and views, are no longer fit for purpose. LoopMe’s Sales Team saw a gap in the market to drive innovation by developing a new metric to f...

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Rakuten Advertising: Cultivating a Local Mindset to Grow Globally

Rakuten Advertising

Client: Rakuten Advertising

Rakuten Advertising started this industry, and we’re still the ones who know it best. With 25 years of global affiliate experience, 200+ million orders and 1.2+ billion consumers worldwide, brands work with us specifically for our talent, expertise and global e-commerce presence. The Advertising Rakuten teams outthink and outperform th...

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Team Connect: Helping BT Elevate Its Brands Since 2018

Essence

Client: BT / EE

Essence has been helping BT elevate its brands EE, BT Consumer, BT Enterprise, BT Global and Plusnet since 2018, through pioneering data and measurement led media strategy and executions. BT is a heritage brand with big digital transformation ambitions. Having made significant advances in data and technology in its own business over th...

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Team of the Year: Performics @ Starcom

Performics @ Starcom

Client: Performics

The past 12 months have been stellar for Performics @ Starcom/ Creating outdtanding camlient campaigns and winning new business and achieving 100% client retention. Whilst supporting clients bouncing back from Covid and lockdowns, Performicsfocused on international expansion. This has been recognised and supported by Google through app...

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There’s no mountain high enough

THG Society as part of THG

Client: The Hut Group

THG Society is The Hut Group’s 360 influencer marketing solution and home to one of the world's largest influencer networks. Our team works with brands and influencers across all sectors and territories around the globe, taking a data driven approach to influencer marketing, delivering tangible results for brands. THG Society encapsula...

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PERFORMANCE MARKETING AGENCY OF THE YEAR

Croud and Proud

Croud

Croud is a full-service digital marketing agency that delivers global scale and specialist precision through a unique business model. Croud was created in 2011 to change the way things work in digital marketing - both in terms of leveraging a unique business model to provide clients with superior service and results, but also to chan...

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Essence

Essence has never been your typical media agency - created by our founders in 2005 with a mission to make advertising more valuable to the world. We are unique in the media agency world, known for our strength in data science, technology and analytics, as well as our pioneering the use of machine learning and technology to create incre...

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Making Science, the digital acceleration company

Making Science UK

Making Science UK is an agile, ambitious and expert team of performance marketers dedicated to success. The agency lives by its core value of ‘never being done’, always seeking betterment. This is exemplified throughout the agency’s culture and operations, manifesting in three key areas of exceptional proficiency; growth, maturity and...

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Reprise: A Performance Agency with FLOW

Reprise

Reprise is IPG Mediabrands’ performance marketing arm. Everything we do is driven by data – but created for consumers. We obsess over every touch point to cut out friction and create seamless journeys – something we like to call FLOW. It’s our guiding philosophy, inspired by Mihaly Csikszentmihalyi’s 1990 book, Flow: The Psychology ...

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The UK's largest employee-owned agency

RocketMill

RocketMill is the UK’s largest employee-owned agency – an attribute that has supported their market leading annual staff attrition of less than 10% and led them to becoming one of the UK’s fastest growing independent marketing agencies. Their team of 150+ digital, data, media and creative professionals successfully unite traditional ...

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Tug

We stick to our Tug motto of Work Hard and Be Nice to People, reflected in our key successes for 2022. From August 2021 to June 2022, we have won 11 new clients in the UK, driving over 1.1 million of revenue into the business against a target of 1.5 million for the year, achieving 73% of our 2022 new business target by the end of H1....

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