Shortlist 2022
PRODUCT SECTORS
RETAIL
PRIMARK: Styling New Digital Wardrobe With Data
Performics @ Starcom
Client: Primark
Primark successfully built their retail business without any ecommerce for 50 years. But in 2022 customers expect the same standard of user experience online as they do on the highstreet, which is why Primark needed a content strategy and website built for the digital era. But here’s the catch: without existing ecommerce functionality,...
PRIMARK: Styling New Digital Wardrobe With Data
Performics @ Starcom
Client: Primark
Primark successfully built their retail business without any ecommerce for 50 years. But in 2022 customers expect the same standard of user experience online as they do on the highstreet, which is why Primark needed a content strategy and website built for the digital era. But here’s the catch: without existing ecommerce functionality,...
B2B
"Doing More with Less at a Global Scale"
The Media Image
Client: LSEG
In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task at hand required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a st...
Starcom & P&O: Setting Sail for Digital Maturity
Performics @ Starcom
Client: P&O Freight
Following our discovery that all of P&0 Freight's European pages were invisible to search engines, we initiated a digital maturity framework to improve their visibility in the B2B space alongside a migration of their outdated domain. Our main goal was to successfully manage their migration without losing their site’s legacy value, ensu...
The Helpful Home by Google Nest
Gekko
Client: Google Nest
How Google Nest is marketing to UK housebuilders and installers and helping them tap into the smart home revolution and in the process offering sustainable and cost-of-living friendly solutions to home buyers. Nest, the smart home brand from Google is very much a consumer brand but over the past 12 months has managed to drive advocac...
STRATEGY
DATA AND INSIGHTS
Connecting advertising performance with business outcomes through data
Making Science UK
Client: MrQ
Ensuring digital results in isolation can meet business goals and deliver on business impact, is one of the key challenges for performance marketers in a privacy first world.This was the main challenge for our relationship with iGaming company MrQ.Following some investment, they wanted to grow aggressively in the UK market through leve...
How Fifty used AI and real-time data to enrich the Office for Health Improvement and Disparities’ understanding of their audiences.
Fifty Technology and Omnigov at MG OMD
Client: The Office for Health Improvement & Disparities (OHID)
Fifty provides ID-free targeting, using publicly available social data to identify clusters of people based on their interests and build a contextual map of where they can be found across digital inventory. The Better Health brand is from the Office for Health Improvement & Disparities (OHID), part of the Department of Health & Soci...
STELLANTIS: Driving Human & Artificial Intelligence
Performics @ Starcom
Client: Stellantis
National lockdowns in 2020 and the start of 2021 presented challenges and opportunities for clients like Stellantis. As a multinational automotive manufacturing corporation, Stellantis faced plant and dealership closings, along with a drop in demand for vehicles. As a result, the search landscape became more competitive than ever befor...
DIRECT TO CONSUMER
Precise TV & Decathlon: Partnering to achieve an 11x ROAS on YouTube ads
Precise TV
Client: Decathlon
To be announced on the night
GROWTH MARKETING
Driving business-wide growth with myLakeland Club data
Go Inspire Group
Client: Lakeland
How innovation and collaboration launched an over-performing acqusition channel for tails.com
Juice & Jam
Client: tails.com
Founded in 2013, tails.com is a market leading, direct-to-consumer, online dog food subscription company, offering bespoke kibble tailored to the unique nutritional needs of dogs. Juice & Jam is a direct marketing agency, providing innovation to sales and marketing campaigns, combining industry knowledge with sales, logistics and ma...
INTEGRATED
How Greene King used a data-driven, content-led approach to outperform the online drinks ecommerce industry
Open Partners
Client: Greene King
Using a data-driven, content-led approach to outperform the online drinks ecommerce industry As restrictions were lifted and pubs re-opened, the online drinks market was heavily squeezed, seeing around a 70% drop post-pandemic according to IBISWorld. Greene King’s Online Shop had benefited from more people being at home and the team ...
Level Up With UCB
SHC Digital
Client: University College Birmingham
The 'Level Up with UCB' campaign by SHC Digital is an integrated campaign that was implemented across multiple channels to drive applicants down the application funnels to deliver a year on year increase on college applications.The carefully selected channel mix ensured we were reaching students where they were most active whilst also ...
LEAD GENERATION
"Doing More with Less at a Global Scale"
The Media Image
Client: LSEG
In 2022, our team was given the ultimate challenge of providing the same quality of performance with a 20% decrease in budget. The task at hand required a herculean effort due to the unique difficulties we had to face in our industry. LSEG is a highly regulated company at the highest levels of the UK government. Therefore, we have a st...
Laser focused fibre to premise lead generation and acquisition
Go Inspire Group
Client: TalkTalk
To support their first-to-market strategy of offering 100% Full Fibre-to-Premise (FTTP) connection, TalkTalk challenged us to identify their perfect target audience and use a laser focused approach to acquire new customers through the direct mail channel, reducing Cost Per Acquisition (CPA) in the process.To enable a laser focused targ...
MARKETING INNOVATION
Celebrating Women in Sport with Allianz
CHS
Client: The Allianz Group
Allianz relies heavily on the intermediary market, yet doesn’t directly operate in B2C. This means brand awareness can be much lower at a consumer level. In order to counteract this lack of awareness, Allianz had already utilised several sponsorship opportunities, partnering with the likes of the Rugby Football Union (RFU), Team GB ...
Cutting carbon emissions and Costs Per Acquisition since 2021
Croud
Agency: BrewDog
In November 2021, we ran an integrated and multi-format campaign for our client, BrewDog, to supercharge ecommerce transactions. We smashed CPA targets by 47% while tripling our initial budget.Due to creative limitations, we had to innovate and utilise The Trade Desk’s extensive suite of integrated partners to support this activity in ...
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid. Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again...
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid.Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again, ir...
PAID SEARCH
From meaningless spend to meaningful conversion: A journey with Ad Grant
Anything is Possible
Client: Royal Museums Greenwich
Royal Museums Greenwich (RMG) encompasses the Royal Observatory, Cutty Sark, the National Maritime Museum, the Queen’s House, and the Prince Phillip Maritime Collections Centre. These five world-class attractions sit at the heart of the UNESCO World Heritage Site of Maritime Greenwich. Pre-pandemic, RMG was one of the UK’s top 10 visit...
Incubeta for Nobody’s Child - Driving Fashionable Growth
Incubeta
Client: Nobody’s Child
Nobody's child tasked Incubeta with providing significant uplifts in traffic through high value, converting products and meeting ambitious growth targets whilst keeping budgets consistent with previous levels of spend. This became a challenge with their lack of presence in the market over the space of 2020 when they decided to pull bac...
Location, Location, Personalisation: Using Scripts To Activate A Local Search Strategy
Spark Foundry
Client: Asda
During a time of high demand, high competition and scarce delivery slot supply, there was an influx of new customers in the Online Groceries market during the pandemic. This initiated a gold rush among the established grocers and emerging express delivery providers looking to capitalise on a rapidly growing market. The result of this w...
mSix & TalkTalk - Supercharging Sales with Value Using LTV
mSix&Partners
Client: TalkTalk
This award submission is an example of how mSix&Partners live up to their mission statement of “becoming the best Digital Team in a post pandemic world, by going further and faster for our clients through innovation, best-in-class work and establishing mSix as the centre of excellence”. We’ve collaboratively worked with our client ...
Starcom & Ancestry: OneSearch Gives One Vision To Ancestry, Driving £360k Of Annual Savings - Reinvested to Drive 16% Annual Incremental Free Trials
Performics @ Starcom
Client: Ancestry
Our OneSearch campaign with Ancestry has been a bold and transformative step towards a new horizon of search advertising. Thanks to a fantastic working relationship between client and agency, as true business partners, we were able to approach an age-old challenge of how to measure paid and organic search and find an innovative and imp...
PAID SOCIAL
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid.Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again, ir...
Turning the sports nutrition market inside out with "Greatness Inside"
RocketMill
Agency: USN
One of the world’s fastest growing sports nutrition brands, USN had a problem in the UK market. With loyal customers in bodybuilding, they were experiencing a decline in overall market share due to growing competition.To remain competitive, they partnered with RocketMill to find and engage new audiences. A key part of the brief was to ...
Using TikTok to drive awareness of Wales as an adventure destination
iCrossing UK
Client: Visit Wales
Visit Wales wanted to drive awareness and consideration of Wales as an adventure holiday destination. Through our insights, we discovered core audience identities, and further research informed us that ‘outdoor enthusiasts’ were an identity to specifically target for Autumn/Winter. This group over indexed in its use of TikTok, so we pl...
“Unilever Calling” | The Quest by Unilever 2022 Recruitment Marketing Campaign
Universum
Client: Unilever
As part of Unilever’s yearly Activation activity for The Quest by Unilever together with Universum, Universum created a multi-phased video campaign strategy, which was targeted towards students between the ages of 18 and 25 in 13 countries. During the five-week paid social execution on Facebook, Instagram, and Snapchat, the “Unilever C...
PURPOSE
Addo/Promise
C/O Cymru Collective (agencies Livingston + Lloyd, Orchard, iCrossing, Weber Shandwick)
Client: Visit Wales
Addo is about showing we care – a strong campaign that unifies many stakeholders, balancing the need to encourage safe tourism, support livelihoods and the importance of these jobs to local economies, whilst protecting public health and reassuring communities during the pandemic. Our research showed that audiences were looking for c...
EE Phonesmart: Winning parent trust to help kids to be safe and kind online
Essence, Digitas & Saatchi & Saatchi
Client: EE
In October 2021, EE partnered with internet experts and children's charities to launch its PhoneSmart Licence to help navigate owning a phone for the first time, equipping young people with an understanding of phone safety. The free online programme provides young people with the tools and confidence to use phone technology safely and ...
Making the complex topic of climate change inspiring, accessible and understandable to everyone
Tug
Client: WWF
As the world’s leading environmental charity, WWF is in a unique position to shift the narrative around climate change to be more positive and hopeful to continue to inspire people to take action. With the ability to speak to a huge global audience, together, WWF & Tug have used the power of social media storytelling to help save the p...
Making the complex topic of climate change inspiring, accessible and understandable to everyone
Tug
Client: WWF
As the world’s leading environmental charity, WWF is in a unique position to shift the narrative around climate change to be more positive and hopeful to continue to inspire people to take action. With the ability to speak to a huge global audience, together, WWF & Tug have used the power of social media storytelling to help save the p...
ECOMMERCE & SOCIAL COMMERCE
Affiliate: Game. Changed.
Partnerize
Client: DAZN
DAZN is a global over-the-top sports subscription video streaming service. Key markets include Germany, Italy, Spain, Japan, Canada, UK and the US. The DAZN affiliate programme was set up in partnership with Partnerize to fuel ambitious growth plans and enable a strategy centred around driving new, high quality subscribers by working...
Rakuten Advertising and Student Beans for Weekday – Authentically Engaging Students through TikTok
Rakuten Advertising and Student Beans
Client: Weekday
Weekday is a Swedish street fashion brand for which savvy students are crucial customers: students drive 12% higher average basket value and a 10x higher conversion rate vs. non-students. Weekday usually offers these loyal customers a 10% discount and challenged Rakuten Advertising to drive maximum impact and awareness from its 20% stu...
AD TECH INNOVATION
Bango Audiences
Bango
Bango identified a key challenge in the world of digital marketing - poor targeting. Through Purchase Behaviour Targeting, fuelled by third party payments data collected from its global payments platform, the company was able to provide a unique ad targeting solution to customers like Upland. By analysing Bango Audiences to target th...
BrightBid: AI engine driving 20%+ conversion lifts in Google Search
BrightBid
Agency: Steelwrist.com
B2B marketing has been especially difficult over the past two years with the pandemic torpedoing some of the most effective lead generating channels: F2F events shut down and Work From Home impacted the effectiveness of direct mail. The compensatory rush to digital channels has driven CPM and CPC inflation to all time highs across most...
How Charles Tyrwhitt automatically adapts to our ever-changing workwear choices using AI
Upp
Client: Charles Tyrwhitt
Sales fell off a cliff for Charles Tyrwhitt when lockdown hit and office workers were told to work from home. The brand lost its predictable office wear audience overnight. Charles Tyrwhitt decided to invest in AI technology from retail experts Upp to ensure they could capture every last buyer, more effectively cope with the unpredic...
Integration between Amobee and ID5 enables wine brand Gusbourne, and agency Jaywing, to increase conversion rate by 95% while reducing CPA by 23%
Amobee and ID5
Client: Jaywing and Gusbourne
With nearly 50% of UK traffic being unaddressable due to restrictions on third-party cookies in Safari, Firefox, and Edge, it is becoming increasingly difficult for advertisers to deploy people-based campaigns across devices effectively. Data privacy regulations such as the GDPR also require buyers operating in Europe to obtain users’ ...
Social Intelligence allows for improved creative uplifts of 15-20%
Performics
With the huge increase in expectations of performance measurement, competitor insights are crucial yet more challenging to acquire than ever. This is particularly the case for Social Media. Within Performics, there was huge demand for an affordable, efficient tool that provided a strong and reliable understanding of competitor Social i...
Starcom & Asics: Moving Minds at Sunrise
Performics @ Starcom
Client: Asics
“More people have experienced a mental health crisis during the coronavirus pandemic than ever previously recorded.” – Mind, Nov 2020 With the Covid-19 pandemic starting to ebb, a new health crisis was becoming ever present with many people were struggling with their mental health. ASICS wanted to support their audience with a unique c...
Using real-time instore data to boost Specsavers' sales
Specsavers Optical Group
Client: MG OMD
In 2020, Specsavers in collaboration with Manning Gottlieb created a custom-built capacity management solution (LAF1 Live Appointment Feed) to deliver an improved customer experience for eye test bookings, leading to more efficient use of media investment and incremental sales.But that was just the start …In 2022, with stores still fac...
SEO
Starcom & Domino’s: Pizza With a Healthy Side of Search
Performics @ Starcom
Client: Domino's
Domino’s is dedicated to delivering quality local experiences to customers. The brand works on community initiatives across the UK, Ireland and the World, as well as offering a consistent quality experience to pizza lovers everywhere. However, coming into 2021, when it came to reaching customers via search, Domino’s wasn’t offering ...
Starcom & Domino’s: Pizza With a Healthy Side of Search
Performics @ Starcom
Client: Domino's
Domino’s is dedicated to delivering quality local experiences to customers. The brand works on community initiatives across the UK, Ireland and the World, as well as offering a consistent quality experience to pizza lovers everywhere.However, coming into 2021, when it came to reaching customers via search, Domino’s wasn’t offering the ...
Starcom & Trafalgar: The World on a Plate
Performics @ Starcom
Client: Trafalger
2020-21 has been shrouded in a lot of uncertainty for travel brands with ever-changing government guidance and closed borders - resulting in a “year of no travel”. But all the ever-resourceful travel afficionados out there found an ingenious way to travel from the comfort of their own homes. How? By satisfying their hunger for travel w...
INFLUENCER MARKETING
Bluechew's niche-defining influencer campaign: demystifying ED
CrakRevenue
Client: Bluechew
One of our clients offered ED (Erectile Dysfunction) medical services and wished to demystify the topic and stigmas surrounding it. We built a social media marketing campaign revolving around influencers creating branded content for their platforms. Organic influencer content was then reused to create advertising campaigns. The goal...
EE Phonesmart: Winning parent trust to help kids to be safe and kind online
Essence, Digitas and Saatchi & Saatchi
Client: EE
In October 2021, EE partnered with internet experts and children's charities to launch its PhoneSmart Licence to help navigate owning a phone for the first time, equipping young people with an understanding of phone safety. The free online programme provides young people with the tools and confidence to use phone technology safely and ...
Gleam Solutions x Next - driving awareness & sales of brand partners
Gleam Solutions
Client: Next & Commercial brand partners
NEXT is a retail giant with an expanding roster of commercial partnerships with brands like Levi’s, Adidas, Ray-Ban, MAC and Clinique. Gleam Solutions were tasked with raising consumers' awareness of the variety of brands available, drive sales and position NEXT as a one-stop-shop to rival other online retailers. Our strategy was to pa...
The Secret Not So Secret
THG Society
Client: Secret Sales
THG Society is THG Ingenuity’s 360 influencer marketing solution and home to one of the world's largest influencer networks. Our team works with brands and influencers across all sectors and territories around the globe, taking a data driven approach to influencer marketing, delivering tangible results for brands. When a leading UK ...
MOBILE & APP MARKETING
An Omnichannel Approach to App Engagement and beyond - Incubeta for M&S
Incubeta
Client: Marks & Spencer
There’s two ways to promote an app: You can set up an app install and app engagement campaigns and wait for your results.;Or you can think outside the box by looking at potential blockers preventing users from using you app, applying your learnings to develop the app to enhance traditional shopping experience, and setting up a full-fun...
Grow App Launch for Creator Anna Engelschall
Genflow
Client: Grow with Anna
At Genflow, we have been helping creators launch their own brands since 2016. We have worked with leading UK-based creators like Grace Beverley, Matt Morsia, Lilly Sabri, Brandon Harding, Mike Thurston, and Florance Given to launch their own health, fitness, and fashion businesses. Our top product and tech teams have built apps like Sh...
Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale
Making Science UK
Client: Clue
One of the main challenges many clients face when growing an app product, is driving installs at a low cost whilst maintaining a good level of user quality to ensure their product is profitable at good scale. This was the case for menstrual health tracker app, Clue. They wanted to scale paying user volume whilst reducing reliance on ty...
EMAIL MARKETING
A 'Note-worthy' Launch Campaign for Samsung Galaxy S22 Series
Flourish Direct Marketing Ltd
Client: Samsung Gulf
The Flourish team, based in the UK and Dubai, recently worked with the Samsung Gulf team to ensure smooth planning & delivery of the Samsung Galaxy S22 Series pre-order launch campaign across several UAE countries, in multiple languages. With the campaign securing almost double the number of pre-orders compared with the previous S21 la...
PARTNER & AFFILIATE MARKETING
Adore Beauty Sets the Foundation for Partnership Success on the Partnerize Platform
Partnerize
Client: Adore Beauty
Founded in 2000, Adore Beauty has grown to become Australia’s number one pure play online beauty retailer. With a commitment to delivering their customers the very best curation of must-have beauty products in Australia, Adore Beauty had grown steadily, establishing a significant competitive leadership across a variety of digital marke...
Dockers & OMD: The Perfect-Fit Partnership Strategy on the Partnerize Platform
Partnerize
Client: Dockers with OMD
Over the course of that past few years, the wrath of the pandemic hardly spared any industry or brand. For Dockers, their EU affiliate programmes were paused on the 21st April 2020 in reaction to the unpredictability in retail amid a raging pandemic and concerns of how this all would affect paid media. The affiliate channel was a se...
How a tiny company took market share from the UK’s biggest brands
Talkmobile & Awin
Client: Talkmobile
Talkmobile, founded in 2007, has always been a small player in the enormous mobile telecoms market. The market is dominated by the big 4 networks but even the smaller players come with huge brands like Virgin, Sky, BT & Tesco. Talkmobile is a no-frills operator, run by a small team on a small budget. By keeping costs to a minimum, it...
Prepped, Primped and Primed for Peak
MediaCom and Awin
Client: Boots UK
After an extremely successful 2020, adapting to the swift post-pandemic consumer behaviour changes, Awin and MediaCom were set some ambitious targets to keep performance flat in 2021. On first look, this seemed achievable, but considering 2019 to 2020 growth was 36%, it was going to be a challenge to uphold.Awin, Boots UK & MediaCom ha...
Raise the woof - How tails.com harnessed the power of affiliates
Gen3
Client: tails.com
Since 2013, tails.com has been on a mission to change the world of pet food for good. Offering bespoke kibble tailored to the unique nutritional needs of dogs in online subscription format, the direct-to-consumer brand is a market leader within the pet food industry. tails.com dog food range contains ingredients targeting specific he...
Rakuten Advertising & L’OCCITANE: Accelerating Growth
Rakuten Advertising
Client: L’OCCITANE
In 2021, L’OCCITANE, a global leader in the premium beauty market, upgraded to Rakuten Advertising’s Accelerate service level. After seeing phenomenal online growth due to the pandemic in 2020, L’OCCITANE wanted to keep sales momentum in 2021 and focus on maximising its performance from affiliate marketing. L’OCCITANE wanted to achieve...
Tennis Experts’ Influence Proves an Ace for ASICS on the Partnerize Platform
Partnerize
Client: ASICS
In the world of athletics footwear and apparel (in this case, tennis footwear and apparel), the influence that tennis experts can impart on retail sales cannot be underscored enough. However, in the case of ASICS, they sought to go a step further by measuring the impact of this influence inside the affiliate channel, specifically on th...
NEW - JUDGE'S CHOICE AWARD: BREAKOUT AND INNOVATION
Performics @ Starcom
Starcom & Domino’s: Pizza With a Healthy Side of Search
Domino’s is dedicated to delivering quality local experiences to customers. The brand works on community initiatives across the UK, Ireland and the World, as well as offering a consistent quality experience to pizza lovers everywhere.However, coming into 2021, when it came to reaching customers via search, Domino’s wasn’t offering the ...
PEOPLE, AGENCIES & TEAMS
PERFORMANCE PIONEER
Matthew Canner
Performics @ Starcom
Matthew Canner is a leading star within the Search team of Performics @ Starcom, currently working as a Business Director after 6 years at Performics and 9 years in total in media. Matt always prides himself at being at the cutting edge of search and moving what the whole team is doing forward through his efforts and leadership.With a ...
ETHICAL/SUSTAINABLE INITIATIVE
Sharethrough & Scope3 - Launch of Green PMPs
Sharethrough
Client: Scope3
Environmental sustainability is everyone’s responsibility - it's why more and more brands and advertisers are looking to offset their carbon emissions. As a key player in ad tech, we believe that Sharethrough can help brands to build an environmentally friendly programmatic advertising ecosystem. That is why we partnered with Scope3, t...
Sharethrough & Scope3 - Launch of Green PMPs
Sharethrough
Client: Scope3
Environmental sustainability is everyone’s responsibility - it's why more and more brands and advertisers are looking to offset their carbon emissions. As a key player in ad tech, we believe that Sharethrough can help brands to build an environmentally friendly programmatic advertising ecosystem. That is why we partnered with Scope3, t...
TEAM OF THE YEAR
Essence
Essence has been helping BT elevate its brands EE, BT Consumer, BT Enterprise, BT Global and Plusnet since 2018, through pioneering data and measurement led media strategy and executions. BT is a heritage brand with big digital transformation ambitions. Having made significant advances in data and technology in its own business over th...
iCrossing UK
Audience Intelligence at iCrossing‘Audience-first’ is the most overused buzzword in digital marketing, but in 2022, iCrossing made the word a team. The Audience Intelligence team, lead by Maria Bain, Head of Audience Intelligence, is a small but perfectly formed squad of audience-obsessed directors, strategists, and analysts. They take...
LoopMe’s Sales Team grows PurchaseLoop product to solve attribution, measurement and targeting issues for advertisers
LoopMe
Against the backdrop of intensifying privacy regulations, advertisers are seeking alternative campaign measurement and targeting strategies. Basic proxy metrics brands used to rely on, such as clicks and views, are no longer fit for purpose. LoopMe’s Sales Team saw a gap in the market to drive innovation by developing a new metric to f...
Rakuten Advertising: Cultivating a Local Mindset to Grow Globally
Rakuten Advertising
Client: Rakuten Advertising
Rakuten Advertising started this industry, and we’re still the ones who know it best. With 25 years of global affiliate experience, 200+ million orders and 1.2+ billion consumers worldwide, brands work with us specifically for our talent, expertise and global e-commerce presence. The Advertising Rakuten teams outthink and outperform th...
Team Connect: Helping BT Elevate Its Brands Since 2018
Essence
Client: BT / EE
Essence has been helping BT elevate its brands EE, BT Consumer, BT Enterprise, BT Global and Plusnet since 2018, through pioneering data and measurement led media strategy and executions. BT is a heritage brand with big digital transformation ambitions. Having made significant advances in data and technology in its own business over th...
PERFORMANCE MARKETING AGENCY OF THE YEAR
Essence
Essence has never been your typical media agency - created by our founders in 2005 with a mission to make advertising more valuable to the world. We are unique in the media agency world, known for our strength in data science, technology and analytics, as well as our pioneering the use of machine learning and technology to create incre...
RocketMill
RocketMill is the UK’s largest employee-owned agency – an attribute that has supported their market leading annual staff attrition of less than 10% and led them to becoming one of the UK’s fastest growing independent marketing agencies.Their team of 150+ digital, data, media and creative professionals successfully unite traditional cre...
Tug
We stick to our Tug motto of Work Hard and Be Nice to People, reflected in our key successes for 2022. From August 2021 to June 2022, we have won 11 new clients in the UK, driving over 1.1 million of revenue into the business against a target of 1.5 million for the year, achieving 73% of our 2022 new business target by the end of H1....
GRAND PRIX
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
In 2020, the world’s biggest sporting event was postponed a year. On it’s return, in July and August 2021, it would be staged without fans, at a time when people and communities had been distanced by Covid.Against this backdrop, the International Olympic Committee’s marketing ambition was simple: to bring people together once again, ir...
The IOC: Fusing creativity & data for the most digitally enhanced Olympics ever.
Essence
Client: The International Olympics Committee
