Starcom & P&O: Setting Sail for Digital Maturity
Performics @ Starcom
Client: P&O Freight
Following our discovery that all of P&0 Freight's European pages were invisible to search engines, we initiated a digital maturity framework to improve their visibility in the B2B space alongside a migration of their outdated domain. Our main goal was to successfully manage their migration without losing their site’s legacy value, ensuring all their content was discoverable to their B2B clients as well as creating bespoke SEO content to help drive visibility and boost their ranking.
Migrating our client's site, resolving their indexation issues and creating new targeted content transformed their online performance driving growth in rankings, visibility and traffic - more than doubling this logistics leader's monthly traffic!