“Unilever Calling” | The Quest by Unilever 2022 Recruitment Marketing Campaign


Client: Unilever

As part of Unilever’s yearly Activation activity for The Quest by Unilever together with Universum, Universum created a multi-phased video campaign strategy, which was targeted towards students between the ages of 18 and 25 in 13 countries. During the five-week paid social execution on Facebook, Instagram, and Snapchat, the “Unilever Calling” campaign resulted in 11,757 applications, more than 205,017 link clicks/swipe-ups, reaching more than 1 million students, and exceeding the previous years’ paid social strategies by 716% (2020) and 172% (2021) respectively, while exceeding the global CTR benchmark by a factor of 10.