Sharethrough & Scope3 - Launch of Green PMPs


Client: Scope3

Environmental sustainability is everyone’s responsibility - it's why more and more brands and advertisers are looking to offset their carbon emissions. As a key player in ad tech, we believe that Sharethrough can help brands to build an environmentally friendly programmatic advertising ecosystem. That is why we partnered with Scope3, to create our Sharethrough Green PMPs and provide advertisers with the first, real and meaningful solution to offset the carbon emissions caused by running ads throughout the programmatic supply chain and achieve net zero carbon emissions on their digital ad campaigns. For every campaign delivered on Sharethrough Green PMPs, Scope3 measures the carbon emission of the entire programmatic supply chain, then allocates part of the media cost towards high quality carbon removal projects that equates to the exact cost of carbon emitted from that media like Renewable Energy, Methane Capture & Tree Planting! We've helped a number of clients reduce carbon emissions so far, including our launch partners OMD, Cossette & MIQ. The following are the results of our Green PMPs as of August 23rd:

Number of impressions: 15,624,253 Metric tons of CO2 avoided: 15,668,096 Number of advertisers that have used green PMPs: 3,403 Number of Green PMPs created: 50 Publishers using Green PMPs to date: 747 Number of websites using Green PMPs to date: 14,940