Celebrating Women in Sport with Allianz

Client: The Allianz Group

Allianz relies heavily on the intermediary market, yet doesn’t directly operate in B2C. This means brand awareness can be much lower at a consumer level.

In order to counteract this lack of awareness, Allianz had already utilised several sponsorship opportunities, partnering with the likes of the Rugby Football Union (RFU), Team GB and the British Paralympic Association (BPA). Working with CHS, Allianz launched ‘Women in Sport’, an integrated campaign used to leverage these sporting relationships more effectively in order to help raise awareness of The Allianz Group to the consumer market.