Incubeta for Nobody’s Child - Driving Fashionable Growth
Client: Nobody’s Child
Our objectives were simple; increase market share, boost Google Shopping performance and drive significant revenue growth and ROAS for Nobody’s Child. Incubeta saw an opportunity to beat the competition by being dominant in the space where it really mattered. Incubeta built a bespoke data pipeline system to leverage first party Google Analytics data. This allowed us to take performance signals from the whole ecommerce landscape and apply it on a product by product basis. Our fully automated system enabled us to dynamically restructure our Shopping campaigns daily - maximising efficiency and revenue growth. The results of this structure were instantaneous. Across June - Aug 2021 we saw a 3752% increase in total revenue from Paid Shopping and a 115% increase in ROAS, as well as 37% increase in overall impression share within the competitive retail landscape.