A 'Note-worthy' Launch Campaign for Samsung Galaxy S22 Series

Flourish Direct Marketing Ltd

Client: Samsung Gulf

The Flourish team, based in the UK and Dubai, recently worked with the Samsung Gulf team to ensure smooth planning & delivery of the Samsung Galaxy S22 Series pre-order launch campaign across several UAE countries, in multiple languages. With the campaign securing almost double the number of pre-orders compared with the previous S21 launch, with the added challenge of converting loyal Note users to upgrade to a new model, it is no wonder why this campaign received the Samsung internal marketing award for Segmentation. Flourish is a specialist CRM agency with a strong heritage in Direct Marketing, working with a wide range of clients across many different sectors. Founded in 2004, Flourish now has over 50 people working across three locations worldwide providing Consultancy, Planning & Strategy, Data Planning, Architecture & Analysis, Operational Infrastructure Planning, Client Services, Creative, Digital & Development & Media.