Starcom & Asics: Moving Minds at Sunrise

Client: Asics

“More people have experienced a mental health crisis during the coronavirus pandemic than ever previously recorded.” – Mind, Nov 2020

With the Covid-19 pandemic starting to ebb, a new health crisis was becoming ever present with many people were struggling with their mental health. ASICS wanted to support their audience with a unique campaign, providing individuals the information they needed to run at sunrise and gain a daily mental boost to start their day. Through the use of Smartly’s weather API we were able to dynamically share this information with individuals across 100 cities in 4 European markets.