Bango Audiences


Bango identified a key challenge in the world of digital marketing - poor targeting. Through Purchase Behaviour Targeting, fuelled by third party payments data collected from its global payments platform, the company was able to provide a unique ad targeting solution to customers like Upland.

By analysing Bango Audiences to target their Facebook ads at users who had recently paid in similar apps, the company was able to secure eye-catching results: a 95% increase in ROAS, a 37% decrease in Cost Per Acquisition and a 34% decrease in average cost per unique purchaser.