This was the case for menstrual health tracker app, Clue. They wanted to scale paying user volume whilst reducing reliance on typically lower funnel channels such as ASA. That’s where our strategy came in. We were tasked with maintaining a costs below target whilst increasing overall customer volume. Following client account audits, we identified Google App Campaigns as the channel with the most potential. We were able to leverage levers of control within creative, account structure, and bidding optimisation to reach (and surpass) client targets.