mSix & TalkTalk - Supercharging Sales with Value Using LTV

Client: TalkTalk

This award submission is an example of how mSix&Partners live up to their mission statement of “becoming the best Digital Team in a post pandemic world, by going further and faster for our clients through innovation, best-in-class work and establishing mSix as the centre of excellence​”.

We’ve collaboratively worked with our client partners to produce better quality data, in the form of Life Time Value, to inform our bidding strategy decision making. This enhanced bidding strategy has completely revolutionised the conversations that we have with clients after producing incremental revenue to the tune of £millions/year. We’re extremely excited and proud to be sharing this detail with you today.