Client: University College Birmingham
The 'Level Up with UCB' campaign by SHC Digital is an integrated campaign that was implemented across multiple channels to drive applicants down the application funnels to deliver a year on year increase on college applications.
The carefully selected channel mix ensured we were reaching students where they were most active whilst also using the parent audience as a key driver in the application process. Combined with a killer creative (confirmed by TikTok Creative Best Practice programme) this campaign delivered 23% above the original target and the most applications received ever in one day.
By working the channels together and not in silos we were able to deliver an integrated approach which cut through with target audiences and surpassed the client's objectives.