2025 SHORTLIST
Sectors
New Consumer Product Launch
Back from the 740
Mediahub
Client: New Balance
The New Balance 740 re-launch brought a 90s icon into the now, not as a nostalgic throwback, but as the answer to Gen Z’s non-stop city lives. Inspired by McLuhan’s “the medium is the message,” the campaign used time itself as a media channel, spotlighting the 740 at 7:40 am and 7:40 pm across high-impact out-of-home and lo-fi social c...
Dialling Into AI with Galaxy S24 FE for Samsung UK
Performics @ Starcom
Client: Samsung
With the launch of their Galaxy S24 FE scheduled for October 2024, Samsung UK needed a bold search strategy that cut through the noise of a crowded market. With this in mind, Performics @ Starcom were tasked with enhancing their presence in paid search, boosting traffic and revenue and building on Samsung’s established search setup. Ou...
Finance and Insurance
Driving Down Costs, Accelerating Leads: Tesco Car Insurance
8 Million Stories
Client: Tesco Insurance
How do you stand out in the crowded car insurance market? Tesco Insurance and 8 Million Stories found a smarter way.To reach customers earlier in their purchase journey, we launched Google Demand Gen campaigns — not just for awareness, but to drive real mid-funnel action. Using Tesco’s Clubcard data and Google’s AI, we targeted drivers...
Fasten your seatbelts: How Journey Further increased Ancile Insurance’s market share in the face of price comparison giants
Journey Further
Client: Ancile Insurance
In a highly competitive travel insurance market dominated by price comparison giants, Ancile needed to do more than just increase brand awareness – it had to carve out a bigger market share. Facing rising search costs and intense competition, Journey Further didn’t just enhance paid media strategy. Journey Further built a comprehensive...
Fashion
Reframing Fabric Choices to Drive Sustainable Fashion Awareness for Woolmark
PMG
Client: Woolmark
Woolmark set out to raise awareness of the environmental costs of synthetic fabrics and position wool as a sustainable, high-quality alternative. Despite growing consumer interest in sustainability, many shoppers remained unaware of fabric composition, often defaulting to synthetic-heavy fast fashion. Misconceptions about wool’s comfor...
The 740
Mediahub
Client: New Balance
The New Balance 740 re-launch brought a 90s icon into the now, not as a nostalgic throwback, but as the answer to Gen Z’s non-stop city lives. Inspired by McLuhan’s “the medium is the message,” the campaign used time itself as a media channel, spotlighting the 740 at 7:40 am and 7:40 pm across high-impact out-of-home and lo-fi social c...
Food, Drink & Alcoholic Beverages
Alpro Plant-Based Yogurts: Cultivating Growth Rooted in a Retail Media Strategy
Wavemaker UK
Client: Danone - Alpro
How do you turn a quiet shelf-sitter into a top-tier performer in a cluttered chilled aisle? For Alpro’s plant-based yogurts, we had a tasty challenge on our hands and we were hungry for results.Our goal was bold: get Alpro’s lesser-known yogurt range to shine like its iconic plant-based milks. But we didn’t have a massive budget - so ...
Bubbling with Brilliance: S.Pellegrino's Festive Growth Formula
WPP Media OpenMind
Client: S.Pellegrino (Nestlé)
For a brand as established as S.Pellegrino, reversing a generational shift can make or break the future. This is a tough ask when 80% of sales come from over-50s and the sparkling water category is declining 1.8%. Targeting Christmas instead of summer seems ludicrous for a water brand, but we uncovered that younger audiences are both m...
The Cider Brand that Changed the Media Industry: Driving Campaign Impact with Location + Low-Carbon Media Planning
Mobsta
Client: Heineken
THE CHALLENGEAs a B Corp geo-contextual location media partner we know the value of our offering in, not only, accuracy and media creativity for our agencies and clients but also increased relevance and improved impact which is, arguably, a smarter and more sustainable media planning approach as it also leads to reduced wastage and so ...
Hospitality & Travel
Cruising to Success
Mediahub
Client: Celebrity Cruises
Faced with declining bookings and a one-size-fits-all global strategy, Celebrity Cruises UK needed a local solution to turn performance around. Mediahub used data to prove that the US approach wouldn’t work in the UK post-COVID climate, identifying a need to shift investment up the funnel, rephase spend, and reach a broader, more relev...
Sailing to programmatic brilliance with an omnichannel, geo-led first-party data strategy
Wavemaker UK
Client: P&O Cruises
A geo data-driven programmatic campaign that drove a significant 8.88% uplift in bookings in exposed regions… …we just know you want to hear more.In the fiercely competitive UK cruise and holiday market, where spend has grown 6% YoY, P&O Cruises faced the challenge of retaining their position as the number one brand in the cruise marke...
Taking Off with Performance
Impression
Client: Wizz Air
Wizz Air, a major European ultra-low-cost airline, partnered with Impression in 2024 to enhance the efficiency and impact of its digital marketing activity. The primary objectives were to maintain and grow revenue in the early months of the partnership while improving the efficiency of paid brand campaigns to allow for greater investme...
You're Bussing It
BBJ&K
Client: Transport for West Midlands
You’re Bussing It was a bold and unifying campaign by Transport for West Midlands (TfWM) in collaboration with BBJ&K and Impero. For the first time, it brought together all regional bus operators under the West Midlands Bus brand, aiming to transform public perception of bus travel and inspire behaviour change across the region.The cam...
Retail
Engineering Intelligence
Mediahub
Client: The Bicester Collection
To thrive in a fiercely competitive retail landscape, The Bicester Collection needed to move from locally driven media instincts to intelligent, data-led decision-making. Mediahub built a bespoke machine learning engine, Next Best Decisioning (NBD), that simulates thousands of investment scenarios across markets to optimise media spend...
No Malarkey for SMARTY
Zenith UK
Client: Smarty
Since making its entrance onto the Telco scene in 2017, SMARTY has pursued a straightforward yet ambitious goal: to stand alongside the "Big 4" as a SIM-Only network with a clear vision. With a media budget capturing only 5% Share of Voice, SMARTY is the smallest of players in a crowded market. To overcome opaque digital solutions, tak...
Tail-Wagging Results: Unleashing Q4's Potential for Sure Petcare
Havas Market UK
Client: Sure Petcare
Sure Petcare creates smart AI tech for pet parents, from feeders that know when it’s Fido’s dinner time to pet doors that keep out the neighbourhood fox. While Sure Petcare connects pets to their owners, Havas Market needed to connect the brand with new customers, especially during Q4, when they generate significant annual revenue. Thr...
Strategy
E-Commerce
How we helped Epson sprint ahead in a declining market
Mediaplus UK
Client: Epson
Epson wasn’t just up against a tough market, they were facing a perfect storm. Across Europe, consumer confidence was tumbling, hybrid working was reshaping demand, and interest in the print category was on the slide. Add a cost-of-living crisis into the mix, and the brief was clear: deliver stronger ROAS across core European markets a...
Performance Marketing That Found Its Perfect Space
Wolfenden
Client: Woodlands Home & Garden Group
This campaign proves that ecommerce performance marketing isn’t just about media; it’s about strategy, storytelling, and synergy. By connecting organic and paid search into a unified, insight-led funnel, Tiger didn’t just grow clicks or conversions - they grew market share, visibility, and brand trust despite post-Covid declining deman...
Growth Marketing
Bubbling with Brilliance: S.Pellegrino's Festive Growth Formula
WPP Media OpenMind
Client: S.Pellegrino (Nestlé)
For a brand as established as S.Pellegrino, reversing a generational shift can make or break the future. This is a tough ask when 80% of sales come from over-50s and the sparkling water category is declining 1.8%. Targeting Christmas instead of summer seems ludicrous for a water brand, but we uncovered that younger audiences are both m...
Samsung's platform pivot: Switched up, scaled up!
Rakuten Advertising
Client: Samsung
Samsung UK's affiliate programme (Mobile, TV, Domestic Appliances, and Monitors) needed a more streamlined global operation whilst delivering exceptional local performance. Therefore in April 2025 Samsung UK migrated their Affiliate programme to Rakuten Advertising. The relaunch required a strategy with ambitious targets to grow their ...
Influencer Marketing
Dressing the Digital Generation: H&M and Stylink's Influencer Campaign
Rakuten Advertising
Client: H&M and Stylink
H&M has been one of the top global retail accounts on the Rakuten Advertising network, with successful programs in 40 markets, and markets itself as a high-fashion leader amongst mid-market retail brands. The challenge presented to Rakuten Advertising in 2024 by H&M was clear: how can we strategically optimise our marketing efforts to ...
Spring Refresh with M&S
Kreatornow
Client: Marks & Spencer
In March 2025, Kreatornow partnered with Marks & Spencer to launch Spring Refresh, performance-led influencer campaign targeting the seasonal shift. With carefully selected creators targeting a UK audience, we delivered compelling, shoppable storytelling that significantly boosted brand visibility and drove a measurable uplift in enga...
Integrated
Mission Impossible – hijack SERPs to rank no’ 1 for anything but chocolate?
Publicis Media
Client: Toblerone (Mondelez)
Toblerone set us an impossible festive challenge: dominate Christmas gift search – but without targeting ‘chocolate’ keywords! In just eight weeks, we used paid and organic search, Google Shopping and digital PR activity to target high-intent, non-confectionery keywords like “BBQ gifts” and “festive footwear,” backed by SEO-rich landin...
No Malarkey for SMARTY
Zenith UK
Client: Smarty
Since making its entrance onto the Telco scene in 2017, SMARTY has pursued a straightforward yet ambitious goal: to stand alongside the "Big 4" as a SIM-Only network with a clear vision. With a media budget capturing only 5% Share of Voice, SMARTY is the smallest of players in a crowded market. To overcome opaque digital solutions, tak...
Our Style on Paper
ASOS Media Group
Client: Arket
‘ARKET’ means ‘sheet of paper’ in Swedish. It’s a name that speaks to the brand’s Nordic roots and its obsession with timeless design – clean, minimal and considered. So, when ARKET landed on ASOS, we decided to let paper do the talking.‘Our Style on Paper’ was a content-first collaboration that used a sheet of paper as both the concep...
The Great Advertising Experiment
Performics @ Starcom
Client: Primark
Primark, a retailer built without advertising, faced a shifting landscape as store traffic fell and competitors closed locations. To protect a store‑only model in a digital‑first world, it launched an inaugural digital campaign to prove that media could stimulate visits and sales without e‑commerce. A bespoke, rapid measurement system ...
The Power of Omnichannel Protection
Wavemaker UK
Client: Actimel (Danone)
Let’s face it - no one wants to be bombarded with boring, disconnected ads, especially in winter when your nose is running and your patience is thin. That’s where Actimel stepped in - not just with immunity-boosting products but with a smart, connected marketing strategy that worked harder, not louder.In a sea of repetitive winter ads,...
The Truth Lies
IPG Mediabrands Red Snap
Client: Activision Blizzard
The Truth Lies relaunched Call of Duty: Black Ops 6 through an immersive conspiracy that blurred fact and fiction, sparking widespread curiosity. Hijacking trusted media and iconic landmarks alongside viral social channels, the campaign captured the cultural mood of mistrust while reigniting passion for the franchise, delivering the mo...
Timberland Iconic, Only The Original Yellow Boot
Croud
Client: Timberland
Timberland’s Yellow Boot - once a cultural icon - had lost its relevance. Brand searches were in decline, awareness was fading, and the media strategy lacked focus. Our mission was clear: reignite the boot’s iconic status for a new generation of style and culture-makers.We made bold strategic decisions, concentrating efforts on just tw...
Email, Mobile and App Marketing
To be announced on the night
Paid Search
Banking on First Party Data
8 Million Stories
Client: Tesco Bank
Tesco Bank, operating in a highly competitive financial services market, faced challenges with high Cost Per Clicks (CPCs) and fragmented search landscapes. Their core objective was to efficiently drive high-quality savings account applications by leveraging first-party data (1PD) and advanced Google Ads features. KPIs included improvi...
Breaking the algorithm plateau: from stagnation to 2x lead growth in six months
In Digital
Client: Stowe Family Law
Stowe Family Law, PE-backed UK’s largest specialist family law firm, set an ambitious target: double in size by 2029. With 90% of new leads driven by digital, PPC was critical. Yet growth was stagnating, CPL rising despite Google's best-practice structures, and attempts to scale only drove costs higher.In Digital was appointed to cours...
Clarins is ‘day and night’ ahead of the rest with 1700% increase in sales
Performics @ Spark Foundry
Client: Clarins
Clarins didn’t just launch a skincare line – we helped it reinvent how AI drives beauty performance. For the launch of its Multi-Active Day and Night Creams, we built a new AI-powered marketing model: one that connected full-funnel demand with real-world conversion. We restructured paid search using merged match types and value-based b...
Fast-Tracked Performance: Levi’s Peak Season EMEA
KINESSO UK&I
Client: Levi's EMEA
In H2 2025, Levi’s EMEA launched a reimagined Paid Search strategy designed to meet the demands of peak season performance across more than 15 markets.Within just four months, Search structures were rebuilt, AI-powered bidding was activated, and performance precision was maintained despite major tracking challenges. A real-time war roo...
PPC Mastery: Efficient Optimisation to Fund Long-Term Growth
Havas Market UK
Client: Wolverine Worldwide
Wolverine Worldwide is a global footwear retailer with multiple brands. Havas Market was tasked with improving revenue and ROAS performance for two brands: Merell and Saucony. The PPC strategy was to move from arbitrary targets to ones suited to hitting growth and revenue effectively. Adopting a new PPC investment strategy and implemen...
Paid Social
Closing Trafalgar’s creative gap and boosting ROAS by 195% with Brave Bison AdStudio
Brave Bison
Client: Trafalgar Travel
Trafalgar Travel, a global leader in guided travel experiences, was missing out on up to $300,000 in annual media spend due to a lack of high-quality, on-brand creative to fuel their paid social campaigns. Our solution was Brave Bison AdStudio, our Performance team’s always-on creative engine that embedded our team into Trafalgar’s wor...
The Monkey: Turning Social Hype into Box Office Bite
Mediaplus UK
Client: Black Bear
With a fraction of the budget of studio giants, Black Bear tasked us with launching their new horror film, The Monkey, in a crowded UK market. Our goal? Ignite hype among 18–34s, especially horror superfans, and deliver box office impact without leaning on traditional media.We dug into the behaviour of our audience and found the sweet ...
The perfect formula: how Snapchat helped online beauty store LOOKFANTASTIC boost its app downloads
Snapchat
Client: LookFantastic
Leading online beauty retailer LOOKFANTASTIC operates in an increasingly saturated market where potential customers scroll rapidly through crowded social media feeds. It needed a campaign to drive cut-through, loyalty and app downloads with its target market of aged 18-plus women and so partnered with Snapchat for a full social media g...
Transforming social feeds into a celebration of British sporting success
Hearts & Science UK
Client: The National Lottery
In 1996, Team GB won just one gold medal at the Atlanta Olympics; since then, they’ve amassed 135. This dramatic turnaround is thanks largely to funding from The National Lottery who have supported over 1000 athletes on their path to greatness. But today, the public rarely connect the two – just 4% of category players associated The Na...
‘’The Desk Break" — How ASICS Took Over LinkedIn (in Just 15 Minutes a Day)
Performics @ Starcom
Client: ASICS
ASICS leveraged World Mental Health Day to confront the cognitive strain of desk-bound work with The Desk Break, reinforcing its “Move your body, move your mind” ethos. Led by Emmy-winner Brian Cox channelling a wry corporate authority, the brand invited workplaces worldwide to pause briefly, get moving, and spark honest dialogue about...
Partner and Affiliate Marketing
A bid for growth: VoucherCodes and eBay Partner Network’s multi-channel success
VoucherCodes.co.uk
Client: eBay Partner Network
In June 2024, eBay Partner Network partnered with VoucherCodes to accelerate sales growth and expand its customer base over twelve months. They set ambitious KPIs for sales uplift, unique transactions, and ROI, whilst keeping average order value flat. VoucherCodes’ recommended an innovative cross-channel campaign, blending performance ...
A recipe for success: How agility and insights delivered a multi-channel masterpiece
VoucherCodes.co.uk
Client: Morrisons
In September 2024, Morrisons approached VoucherCodes’ to develop a high-impact campaign addressing the Q4 downturn in the grocery sector. The objective was clear: boost revenue, drive new customer acquisition, and increase share of voice during a traditionally slow period. Over three weeks from mid-October to November, VoucherCodes was...
Bigger, Bolder, Brighter: Driving Incremental Premium TV Sales Through Third-Party Retailers
Performics @ Starcom
Client: Samsung
In 2024, the Global Premium TV Market surged by 38% YoY, with Samsung maintaining its leadership position at 16% market share. Rising competition, particularly from affordable brands such as TCL, heightened the need for Samsung to optimise vendor-funded marketing spend while addressing concerns around inefficiency, incrementality, and ...
Butlins Affiliate Channel Launch: Turning Caution into Confidence
Webgains & EssenceMediaCom
Client: Butlin's
Butlin’s, historically cautious about affiliates, launched a six-month test to assess the channel’s potential for driving incremental demand and attracting new family audiences without compromising brand value. In a competitive travel sector where investment in affiliates rose by 12% YoY in 2024, the programme aimed to exceed revenue t...
Driving Success: How Halfords Revitalised its Affiliate Strategy
MG OMD
Client: Halfords
Halfords, a leading retailer of automotive and cycling products, aimed to optimize their complex affiliate program to drive significant growth across multiple categories. MG OMD was tasked with increasing period-over-period revenue by 15%, boosting overall basket size, and raising revenue and basket size by 10% in key categories like C...
HOKA 2024 Affiliates Campaign
26PMX
Client: HOKA
26PMX and premium running brand HOKA having been working together for 8 years, delivering consecutive year-on-year revenue growth from 2017 to 2024 through the affiliates channel. Last year they delivered yet again on an unprecedented scale with a multi-national UK & EU campaign across over 400 publishers with a market specific, tailor...
SEO
ASDA goes Shopping with a 400% uplift in organic clicks
Performics @ Spark Foundry
Client: George at Asda
In 2024, ASDA had zero presence on organic Google Shopping. Then we changed that. With rising reliance on paid media and shrinking SERP real estate, our SEO team unlocked an untapped channel by launching and optimising ASDA’s first-ever organic shopping feed. Guided by PPC data, seasonality and retail goals, we fine-tuned product title...
Better with local: Unlocking national growth for GLL through local SEO
Brave Bison
Client: Greenwich Leisure
The largest operator of public leisure facilities in the UK, Greenwich Leisure Limited (GLL) is a social enterprise and trusted community-focused provider of accessible health and wellbeing services. But their mission to get local communities moving was hampered by one thing: local search visibility across their 250+ centres. Our chal...
From bottleneck to breakthrough: How Journey Further rebooted TSB’s SEO performance
Journey Further
Client: TSB
TSB partnered with Journey Further to solve a critical SEO challenge: increasing organic visibility and growing non-brand traffic across its core product areas. With declining consumer confidence in the financial sector and high street giants dominating the SERPs, TSB needed to stand out in a competitive and cautious market. The bigges...
How We Turned Free Listings into £12.5 Million in Incremental Revenue
Croud
Client: Sports Direct (Frasers Group)
Sports Direct had already secured dominance in traditional organic search, but growth was stalling and media budgets were tight. We uncovered a powerful opportunity hiding in plain sight: Google’s free shopping listings – a space largely ignored by SEO and historically owned by PPC.By redefining ownership and reframing free listings as...
Maximising Acquisition with a high-impact search experience and strategic content hub
iCrossing
Client: American Express
How do you engage a competitive audience that may not consider credit cards part of their lifestyle? By reaching them through their interests and offering relevant insights, helpful content, and a search experience that speaks to their everyday passions.American Express and iCrossing developed Life with Amex, an evergreen content hub d...
One Postcode at a Time: The SEO Strategy That Put Hyperoptic on Top
ROAST
Client: Hyperoptic
In a fiercely competitive market, ROAST transformed Hyperoptic’s online visibility through a smart, phased SEO strategy. Starting with technical SEO foundations, we expanded into content-driven growth, uncovering and closing competitive content gaps. By year two, our "Explained Hub" began driving informed customer decisions, while prog...
Technology
Ad Tech Innovation
How Veridooh’s Independent Verification is Fueling the Growth of PDOOH
Veridooh
For too long, Out-of-Home (OOH) advertising has relied on media owners' self-reporting, raising concerns about independence and data accuracy. This trust gap has slowed industry growth, especially in Programmatic Digital Out-of-Home (PDOOH), where impression multipliers and targeting complexities make transparency even more critical. V...
IAS’s Multimedia Technology
Integral Ad Science
IAS is innovating brand safety and suitability on social platforms in the advertising industry with the development of cutting-edge, AI-powered, Multimedia Technology. This innovation, which powers Total Media Quality measurement and Social Optimisation, is now deployed across all leading social and video platforms. IAS’s commitment to...
Leveling the Ad Tech Playing Field with Kevel’s Retail Media Cloud
Kevel
Retailers face mounting pressure to compete with tech giants in the fast-growing retail media space. Many are forced to choose between legacy ad tech that wasn’t built for them, or black-box platforms that offer little flexibility, transparency, or control. Kevel is changing this with its Retail Media Cloud® (RMC), which has been desig...
The Ethical Optimiser
Mediahub
Mediahub has transformed Charity X’s digital media buying by integrating ESG values into campaign decisioning. Using The GoodNet’s ESG Media Index and Yahoo’s DSP, we built a real-time algorithm that directed spend towards sustainable, inclusive, and brand-safe environments, without compromising performance. The result: 83% of investme...
Using Expanded Data Signals to Drive Data-Led, Revenue Driving Media Buys
MG OMD
Client: LNER
LNER transitioned from a capacity-focused media buying model to a dynamic, revenue-driven approach powered by real-time data, fine-tuning media investment to maximise revenue. MG OMD's innovative Value Engine tool optimised investments across 1,200 routes, leading to significant revenue increases over six months, and projected revenue ...
Data and Insights (Analytics)
Data Without Borders: Connecting Online Intent to Offline Sales
Starcom (Publicis Groupe)
Samsung UK, in partnership with Starcom, closed a major measurement gap by using regression-based analysis, automated data pipelines, and real time optimisation to link online behaviour to total smartphone sales across all retailers, not just Samsung.com. By analysing on-site actions and enriching them with market side sales data, the ...
Driving Value: Peugeot’s Value-Based Bidding Masterclass
Performics @ Starcom
Client: Peugeot
With the UK government’s zero-emissions vehicle mandate on the horizon, the electric vehicle market has become more competitive and volatile than ever before. For each vehicle below the 22% sales threshold a brand falls, they are fined £15,000: the pressure to maximise EV conversions has truly never been higher. Peugeot set us a lofty...
The Accuracy Gap in Socio-Demographic Data
Adlook
Adlook’s 2025 report, “The Accuracy Gap in Socio-Demographic Data,” provides clear evidence that demographic targeting fails to deliver reliable results. The study analyzed over 150,000 impressions and found that commonly used segments, such as “Parents” or “Women 18–24,” are often inaccurate.Key findings include:67% of users targeted ...
AI Innovation
ASK BOSCO® AI Analytics Platform
Modo25
ASK BOSCO® is an AI-powered analytics and forecasting platform created to help digital marketing agencies and ecommerce businesses reduce online wasted ad spend, speed up reporting, and make smarter, data-driven decisions. In an environment where disjointed data, manual reporting, and lack of accessible forecasting tools hinder perform...
AudienceGPT: Redefining audience understanding with AI
Brave Bison
Marketers have long wrestled with a fundamental challenge: understanding their audience. Data is abundant, but insight is scarce. Traditional audience research methods—focus groups, surveys and third-party platforms—are slow, expensive, and out of reach. And for too long, this was just “the way things were”. Until AudienceGPT. Audie...
Breaking the Pattern: How B&Q Revitalised Growth with Adaptive AI
Upp.ai
Upp.ai is an innovative AI & ML platform disrupting traditional eCommerce advertising. Optimising AI-driven paid media, such as Google Performance Max, with advanced data engineering, data enrichment and workflow automation, we surpass performance outputs of traditional agencies that rely on manual rules and human input. This submissio...
ROAST’s Custom AI Content Engine - ROASTWriter
ROAST
In a content landscape accelerated by evolving SEO demands while being crowded by AI tools, it’s all too easy to pick the wrong platform. One that can flood you with fluff, veers into misinformation, and leaves you cleaning up mistakes, rather than delivering desired, effective output.The danger? Weak content. Missed opportunities. And...
Retail Media Innovation
Celeste AI by Kenshoo Skai
Kenshoo Skai
Kenshoo Skai’s Celeste AI is the first generative AI-powered marketing agent built specifically for commerce media. By bringing together Kenshoo Skai’s proprietary intelligence, decades of expertise, and a truly user-friendly AI experience, Celeste empowers marketers to make better decisions faster, optimise with confidence, and unlock...
Closing the measurement loop and driving full-funnel impact with Audience 360
SMG
Client: Boots Media Group
Audience 360 (A360) is a pioneering retail media platform developed by Boots Media Group (BMG) - a joint venture between Boots UK and SMG - to redefine how brands engage with health and beauty consumers. Launched in response to the growing demand for privacy-first solutions and the decline of third-party cookies, A360 unlocks the power...
First Doesn't Follow: Reinventing JBL's Retail Media Strategy
Havas Market UK
JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. Havas Market was tasked with two challenges: building a seamless ecommerce experience when customers aren’t always buying directly through their website and rehumanising retail by weaving brand storytelli...
Kevel’s Retail Media Cloud: Powering Retail Media’s Fastest Movers
Kevel
Kevel’s Retail Media Cloud® (RMC) is the infrastructure powering the next generation of retail media networks. As retailers race to unlock new revenue streams and compete with Big Tech, Kevel is enabling them to launch world-class RMNs that deliver real value for advertisers and shoppers alike – all without sacrificing control of their...
Pro Plan: The first food brand globally to bring Google and Amazon’s data together to revolutionise online sales
Purina Pro Plan (Nestle)
As the first food company globally to tap into the power of bringing two tech platform titans’ data together, this innovation created a new revenue stream for Pro Plan which smashed conversion and ROAS targets in just four weeks.
Unifying retail data with ‘Publicis Warehouse’
Starcom & Samsung
Publicis Warehouse is an innovative planning and buying tool that has revolutionised Samsung’s approach to Amazon retail media. By unifying media performance data with retail business metrics, it enabled Samsung to shift from product-level optimisation to portfolio-level profitability.Media and business data previously lived in separat...
Responsible Marketing
Detect: Fraud prevention for a sustainable & trustworthy advertising future
Rakuten Advertising
Rakuten Advertising's AI-powered Detect platform revolutionises affiliate marketing by proactively addressing critical ethical concerns: campaign integrity, fraudulent activity, and publisher trust. Detect also provides a response to a market need for more automated solutions to replace labour intensive processes, discovered during in-...
The Cider Brand that Changed the Media Industry: Driving Campaign Impact with Location + Low-Carbon Media Planning
Mobsta
Client: Heineken Inch's Cider
THE CHALLENGEAs a B Corp geo-contextual location media partner we know the value of our offering in, not only, accuracy and media creativity for our agencies and clients but also increased relevance and improved impact which is, arguably, a smarter and more sustainable media planning approach as it also leads to reduced wastage and so ...
The Ethical Optimiser
Mediahub
Mediahub has transformed Charity X’s digital media buying by integrating ESG values into campaign decisioning. Using The GoodNet’s ESG Media Index and Yahoo’s DSP, we built a real-time algorithm that directed spend towards sustainable, inclusive, and brand-safe environments, without compromising performance. The result: 83% of investme...
People, Agencies & Teams
PM Agency of the Year
Havas Market UK
Havas Market UK is the commerce and performance specialist agency within the Havas Media Network. We’ve delivered outstanding client results through data-led innovation, AI-driven tools, and full-funnel strategies. Highlights include +147% Amazon sales for Viatris and +52% YoY revenue for DASH Water. We launched a new proposition at th...
Impression
We're a performance marketing agency setting the new standard of excellence through our people, our performance and our technology, with offices in Manchester, Nottingham, London and New York. We turn evidence into action and brands’ ambition into results. In the current marketing landscape, brands aren't getting the results they deser...
Performics UK
Performics is a globally recognised full-service performance marketing specialist supporting more than 150 clients across agency brands Starcom, Zenith and Spark. Our agency philosophy centres around translating consumer intentions into revenue for our clients, utilising innovative strategies and advanced technologies. We are committ...
Independent PM Agency of the Year
Brave Bison Performance
2025 has been Brave Bison’s boldest, brightest year yet. Our Performance team has fused creativity with cutting-edge proprietary tech to launch game-changing new tools, help our clients thrive across new channels, and grown our client base through our most ambitious work to date.From smashing ROAS records to our CEO Hannah Kimuyu toppi...
Croud
Over the past year, Croud has evolved into a future-fit brand and performance agency, aligning its business around a bold new proposition: Return on Intelligence. This philosophy blends smart strategy, specialist talent and proprietary tech to deliver measurable impact for brands navigating the complexities of modern media.Croud scaled...
Journey Further
Journey Further is an award winning, full-service digital marketing agency on a mission to help their clients and people achieve their full potential by taking them beyond performance.Founded in 2017 and headquartered in Leeds, UK Journey Further rapidly expanded to over 165 specialists, opening offices in New York, London, and Manches...
ROAST
ROAST has come a long way in just 10 years. What began as an SEO start-up has grown into a full-service performance marketing agency that’s thriving.Let’s quickly go back to where it all started… with Ollie Bishop and co-founder Charlotte Cosky, sitting on the floor of a freezing flat, brainstorming names, debating services, and figuri...
Team of the Year
Moonpig
As a well-established brand with strong category leadership, Moonpig recognised a clear challenge: to capture more of the market, more of the time, in order to fuel our next phase of ambitious growth. Achieving this meant evolving how we approached performance, not just to support our strategy, but to drive it.Our Performance Marketing...
Performics @ Starcom
In 2025, Performics @ Starcom has redefined performance marketing – once again - by moving beyond channel execution into full-scale digital transformation. In the last year, we embedded cross-functional squads within top global brands - L’Oréal, LEGO, Enterprise Mobility, and Verizon - rewiring how they approach search, social, and com...
PureGym
4 markets. 650+ gyms. 1 in-house team. PureGym’s performance marketing team delivered a record-breaking Q1, with AI-driven audience targeting, thumb-stopping creative and a full funnel strategy that optimised beyond last-click. Working in collaboration with partners at Google, Meta, TikTok and Snapchat, their test-and-learn approach de...
Rakuten Advertising
The Rakuten Advertising UK Agency Team achieved significant growth in 2024 and solidified our position as a leading UK agency partner in the affiliate marketing industry. Our team’s ability to maintain long term performance while driving measurable results is a testament to our commitment to growth, innovation, and service. At Rakuten ...
SMG
SMG’s Media Innovation team is transforming retail media by launching industry-leading solutions across 40% of the UK’s retail media networks. In just one year, the 30-person team has driven scalable 1st-party data strategies, omnichannel performance on retailer.com, and in-store digitalisation. Key successes include the expansion of A...
GRAND PRIX
To be announced on the night
Global Categories
Best International Performance Marketing Campaign
atNorth’s Digital Rebrand Campaign: Leveraging Sustainability Messaging with Fantastic Results
atNorth
With AI and climate change dominating the media in their own rights, the connection between the two topics is perhaps less well known.AI technology requires the almost instantaneous processing of huge amounts of data and data centers that house the associated digital infrastructure require a huge amount of energy at a significant cost....
Creative Clicks: Scaling Smarter for a Global Streaming Platform
Creative Clicks
n Q4 2024, Creative Clicks delivered a high performance international campaign for a leading global streaming platform, helping the brand stand out during one of the most competitive periods of the year. The challenge was to increase mobile app installs and paid subscriptions while also driving long term engagement and retention across...
From scattered to stacked: The LEGO Group & Rakuten Advertising's transformed performance
Rakuten Advertising
Client: The LEGO Group
Rakuten Advertising and the LEGO Group’s partnership has evolved into successful individual programs spanning 26 countries. However, the current economic climate demanded new and more agile development of strategic partnerships for us to grow the funnel at every stage to achieve aggressive sales growth. To achieve this growth our visio...
Optimized to Outperform
Manna
In a highly competitive and cost-sensitive market, Manna helped a leading hearing care provider achieve a 50% increase in appointments without increasing lead volume or budget. With ambitious year-end targets and strict financial constraints, the focus shifted from scaling spend to scaling impact.Manna restructured the media strategy t...
International Agency of the Year
Creative Clicks
Our work with a major streaming platform shows the strength of our model. Tasked with increasing subscriptions during the most competitive quarter of the year, we developed a mobile-first performance campaign built on behavioral science, geo-contextual triggers and creative agility. Through personalized user journeys across more than 1...
Manna
Manna is an international performance marketing agency built for measurable outcomes. With offices across three continents and a team of Humannas rooted in data, creativity, and collaboration, our mission is to solve complex business challenges with clarity and speed.For a US healthcare client facing a 50% increase in appointment targe...
NP Digital
NP Digital (NPD) was co-founded in 2017 by Neil Patel – a New York Times Best Selling Author and one of the world’s most influential marketers according to The Wall Street Journal and Forbes. For more than two decades, Neil has been providing free cutting-edge technology, consulting, and thought leadership to the business and marketing...
