Closing Trafalgar’s creative gap and boosting ROAS by 195% with Brave Bison AdStudio

Client: Trafalgar Travel

Trafalgar Travel, a global leader in guided travel experiences, was missing out on up to $300,000 in annual media spend due to a lack of high-quality, on-brand creative to fuel their paid social campaigns. Our solution was Brave Bison AdStudio, our Performance team’s always-on creative engine that embedded our team into Trafalgar’s workflow to deliver a continuous pipeline of high-performing, full-funnel ad assets.

By producing over 250 assets each month, we filled their media plan with fresh, effective creative across key paid social platforms, including Facebook and Instagram. From brand-building content to conversion-driving ads, every asset was designed to engage audiences and drive measurable results – a major part of the response was ongoing creative testing to drive incremental performance.

The impact was transformational: 195% uplift in ROAS, 290% increase in add-to-cart-to-purchase conversions, and full utilisation of previously untapped media budgets. Our streamlined, collaborative approach not only solved Trafalgar’s creative shortfall but also turned lost media spend into a high-performing, revenue-driving channel, setting a new benchmark for paid social effectiveness.