Brave Bison Performance

2025 has been Brave Bison’s boldest, brightest year yet. Our Performance team has fused creativity with cutting-edge proprietary tech to launch game-changing new tools, help our clients thrive across new channels, and grown our client base through our most ambitious work to date.

From smashing ROAS records to our CEO Hannah Kimuyu topping PMW's Powerlist 2025, everything we’ve done this year has been in the spirit of our values: bold curiosity, connected clarity, positive encouragement and constant impact.

We've turned innovation into impact, using smart applications of AI to create revenue-driving solutions to real problems faced by our clients and the industry. Like AdStudio, our always-on performance creative engine that delivered a 195% uplift in ROAS for Trafalgar Travel; and AudienceGPT, our proprietary AI audience insights tool that informed our full-funnel creative approach for SeaSalt Cornwall, delivering a 32% uplift in ROAS in the process.

All this, plus our first-ever co-hosted sellout live event with Meta, launching our new podcast, and an acquisition that made us the UK's largest independent performance agency. That's why we're leading the pack.