Client: Asda
In 2024, ASDA had zero presence on organic Google Shopping. Then we changed that. With rising reliance on paid media and shrinking SERP real estate, our SEO team unlocked an untapped channel by launching and optimising ASDA’s first-ever organic shopping feed. Guided by PPC data, seasonality and retail goals, we fine-tuned product titles, categories and URLs to boost visibility across key moments like Black Friday. From trend-driven edits (hello, bootcut jeans) to a fully integrated paid-organic strategy, we transformed performance for ASDA’s ‘digital shelf’. With a surge in organic impressions, clicks and conversions, we delivered long-term visibility, reduced media dependence and a smarter, search-led future for ASDA.
