Kevel’s Retail Media Cloud: Powering Retail Media’s Fastest Movers

Kevel’s Retail Media Cloud® (RMC) is the infrastructure powering the next generation of retail media networks. As retailers race to unlock new revenue streams and compete with Big Tech, Kevel is enabling them to launch world-class RMNs that deliver real value for advertisers and shoppers alike – all without sacrificing control of their data, user experience, or brand.

Unlike legacy ad tech, which was never built with retail in mind, RMC is purpose-built for retailers. It’s a modular, API-first platform that brings together every essential capability – from flexible ad serving to self-serve tools, audience activation, identity resolution and closed-loop measurement – into one scalable, future-proof solution.

At its core are Kevel Ad Server Kevel Audience and Kevel Console: a powerful combination that empowers retailers to integrate loyalty data, machine learning, custom business logic, campaign management and AI powered self-service capabilities into fully bespoke retail media strategies. RMC also includes Kai (Kevel Artificial Intelligence), which uses predictive modeling and real-time insights to optimize campaigns and pricing.

Kevel works with the most forward-thinking retailers in the world; including MC Sonae, iFood, Delivery Hero, and The Home Depot to deliver high-performance RMNs that drive superior media monetisation and advertiser ROI.

The result? Today’s smartest retailers are rejecting black-box, one-size-fits-all solutions. Instead, they’re partnering with Kevel to launch differentiated, omnichannel retail media platforms that drive performance, unlock new revenue, and future-proof their ad business — all with the control, flexibility, and scale they need to lead in the performance-driven retail economy.