A bid for growth: VoucherCodes and eBay Partner Network’s multi-channel success

Client: eBay Partner Network

In June 2024, eBay Partner Network partnered with VoucherCodes to accelerate sales growth and expand its customer base over twelve months. They set ambitious KPIs for sales uplift, unique transactions, and ROI, whilst keeping average order value flat. VoucherCodes’ recommended an innovative cross-channel campaign, blending performance marketing tactics with a brand marketing approach, leveraging bespoke reward offers, exclusive PPC rights, and exposure across email, social, influencer, and VoucherCodes’ TV ad. Participation in VoucherCodes’ VIP programme drove further engagement.

Central to the campaign’s success, and its inspiration, was VoucherCodes’ and eBay Partner Network’s recent API integration which transformed tracking capabilities and enabled real-time, data-driven optimisation across all channels. This integration empowered teams to continuously refine strategies, ensuring maximum reach whilst maintaining a positive ROI.

The campaign was a true collaboration, engaging teams from across VoucherCodes, as well as the eBay Partner Network team. eBay Partner Network’s willingness to trust VoucherCodes and experiment with new strategies set this partnership apart.

The results exceeded expectations, with VoucherCodes delivering a significant uplift in merchant sales and unique transactions, surpassing ROI targets. eBay Partner Network also saw success as part of VoucherCodes’ VIP programme as the top-performing VIP merchant in 2024. Furthermore, the campaign improved sentiment towards eBay Partner Network’s, with customers praising the compelling offers and rewarding experiences. This partnership stands as a benchmark for cross-channel innovation and collaborative success.