Taking Off with Performance

Client: Wizz Air

Wizz Air, a major European ultra-low-cost airline, partnered with Impression in 2024 to enhance the efficiency and impact of its digital marketing activity. The primary objectives were to maintain and grow revenue in the early months of the partnership while improving the efficiency of paid brand campaigns to allow for greater investment in consideration-driving channels.

A key challenge was overcoming inefficiencies in the existing account setup, where brand campaigns lacked optimisation and route-specific campaigns did not reflect real-time availability. To address this, Impression introduced dynamic campaigns, enabling more relevant bidding. In parallel, the Paid Brand strategy was refined using data to optimise budget for high-impact Demand Gen and Performance Max activity.

This strategic shift laid the foundation for stronger revenue growth and improved budget utilisation in a highly competitive travel market.