Performics @ Starcom

In 2025, Performics @ Starcom has redefined performance marketing – once again - by moving beyond channel execution into full-scale digital transformation. In the last year, we embedded cross-functional squads within top global brands - L’Oréal, LEGO, Enterprise Mobility, and Verizon - rewiring how they approach search, social, and commerce. This model unlocked marked commercial success, as new brands joined, existing partners expanded, and boardrooms endorsed our unified, data-driven methods.

At L’Oréal, integrated search now drives growth at scale; for LEGO, regional hubs run every campaign with centralised visibility; Enterprise Mobility plans media using live intent signals; and Verizon’s B2B initiatives run in agile sprints that deliver qualified leads at “start-up” speed.

People power these transformations. Hundreds completed Google Strive, Meta Horizon, and our Data Academy certifications, ensuring our culture of curiosity, diversity, and well-being thrives. Performance marketing’s role has evolved into orchestrating data, technology, and creativity that push entire enterprises forward. By embedding transformation DNA into clients and proving market impact, Performics @ Starcom stands as a truly modern Team of the Year.