SMG

SMG’s Media Innovation team is transforming retail media by launching industry-leading solutions across 40% of the UK’s retail media networks. In just one year, the 30-person team has driven scalable 1st-party data strategies, omnichannel performance on retailer.com, and in-store digitalisation. Key successes include the expansion of Audience360, launch of ASDA Access and Co-op Compass, and strategic integrations across major platforms like ITV and Criteo. These efforts have resulted in strong ROI (avg. £19) for brands, new performance metrics, and a clear path toward the future of commerce media. SMG is leading retail media’s growth from vision to reality.