Client: The LEGO Group
Rakuten Advertising and the LEGO Group’s partnership has evolved into successful individual programs spanning 26 countries. However, the current economic climate demanded new and more agile development of strategic partnerships for us to grow the funnel at every stage to achieve aggressive sales growth. To achieve this growth our vision extended beyond coordination to developing a comprehensive, full-funnel affiliate strategy that would elevate results across the Americas, EMEA and APAC. The result? A global program unification with regional programs transformed into a cohesive unit that achieved results well above targets for revenue growth, direct website clicks and publishers onboarded, setting new industry standards.
