Mission Impossible – hijack SERPs to rank no’ 1 for anything but chocolate?

Client: Toblerone (Mondelez)

Toblerone set us an impossible festive challenge: dominate Christmas gift search – but without targeting ‘chocolate’ keywords! In just eight weeks, we used paid and organic search, Google Shopping and digital PR activity to target high-intent, non-confectionery keywords like “BBQ gifts” and “festive footwear,” backed by SEO-rich landing pages and tailored product feeds. This was precision-led performance, powered by a truly integrated, agile approach. The mission? Successful.