Transforming social feeds into a celebration of British sporting success

Client: The National Lottery

In 1996, Team GB won just one gold medal at the Atlanta Olympics; since then, they’ve amassed 135. This dramatic turnaround is thanks largely to funding from The National Lottery who have supported over 1000 athletes on their path to greatness. But today, the public rarely connect the two – just 4% of category players associated The National Lottery with causes they care about. The Paris 2025 Olympic and Paralympic Games was the time to change that.

Allwyn briefed us to use the Games to achieve maximum reach and engagement with the UK audience, to drive increased ad recall and purchase intent, as more tickets bought means even more money to good causes!