Driving Down Costs, Accelerating Leads: Tesco Car Insurance

Client: Tesco Insurance

How do you stand out in the crowded car insurance market? Tesco Insurance and 8 Million Stories found a smarter way.

To reach customers earlier in their purchase journey, we launched Google Demand Gen campaigns — not just for awareness, but to drive real mid-funnel action. Using Tesco’s Clubcard data and Google’s AI, we targeted drivers showing early interest. The campaigns tested trust-focused ads versus brand-led perks to see what clicked best.

The result? The campaign delivered 14m impressions and reached 4.94m unique users. This drove up Share of Voice with a 12% boost in searches for Tesco Car Insurance attributed directly to the campaign. Average cost per quote dropped 60% when compared to DV360 and provided clear proof Demand Gen works hard mid-funnel too.