Leveling the Ad Tech Playing Field with Kevel’s Retail Media Cloud

Retailers face mounting pressure to compete with tech giants in the fast-growing retail media space. Many are forced to choose between legacy ad tech that wasn’t built for them, or black-box platforms that offer little flexibility, transparency, or control. Kevel is changing this with its Retail Media Cloud® (RMC), which has been designed and built to empower retailers and marketplaces to compete on a more level playing field.

RMC is the industry’s first API-native retail media platform, purpose-built to help retailers own their monetisation strategy, activate their first-party data, and deliver differentiated, omnichannel ad experiences.

At its core are three powerhouse tools: Kevel Ad Server, which supports any format or channel with full customisation; Kevel Audience, a composable CDP that transforms customer data into addressable, scalable segments across the buyer journey and Kevel Console, an out-of-the-box omnichannel campaign management UI with AI automation features and self-service capabilities. With Kai (Kevel’s AI engine) layered in, RMC powers dynamic pricing, smart recommendations, and predictive forecasting at scale.

Co-created with leading retailers and marketplaces, RMC breaks down the barriers to building a world-class in-house RMN. It’s flexible, fast to deploy, and designed to fit into existing infrastructure.

RMC is powering a new era of world-class retail media networks for some of the most forward-thinking retailers, advertisers and marketplaces globally - from Chewy, iFood and MC Sonae to The Home Depot. Kevel empowers customers to take control of their ad stack, deliver standout advertiser performance, and unlock the full value of their data.