Samsung's platform pivot: Switched up, scaled up!

Rakuten Advertising

Client: Samsung

Samsung UK's affiliate programme (Mobile, TV, Domestic Appliances, and Monitors) needed a more streamlined global operation whilst delivering exceptional local performance. Therefore in April 2025 Samsung UK migrated their Affiliate programme to Rakuten Advertising. The relaunch required a strategy with ambitious targets to grow their Return on Ad Spend (ROAS), revenues and reduce operational complexity. Utilising our sophisticated technology, global partner network and advanced automation capabilities to demonstrate how intelligent automation delivers superior results. The result? Within two months, Samsung UK’s programme transformation delivered exceptional performance that exceeded every established KPI while demonstrating strategic value and intelligent automation.