Our Style on Paper

Client: Arket

‘ARKET’ means ‘sheet of paper’ in Swedish. It’s a name that speaks to the brand’s Nordic roots and its obsession with timeless design – clean, minimal and considered. So, when ARKET landed on ASOS, we decided to let paper do the talking.

‘Our Style on Paper’ was a content-first collaboration that used a sheet of paper as both the concept and canvas. We utilised every fold, layer and texture to reveal another side of ARKET’s signature aesthetic. By playing with physicality in a digital space, we gave our audience a tactile experience that deepened customer connection with an already beloved brand. This wasn’t just about showcasing product – it was about telling a story. One that framed style as personal expression, and design as a dialogue between form and function.