Client: Clarins
Clarins didn’t just launch a skincare line – we helped it reinvent how AI drives beauty performance. For the launch of its Multi-Active Day and Night Creams, we built a new AI-powered marketing model: one that connected full-funnel demand with real-world conversion. We restructured paid search using merged match types and value-based bidding to feed smarter signals into Google’s AI, while Demand Gen combined emotionally-led creative with real-time optimisation. Attribution was rebuilt in GA4, mapping early engagement to final sale. The result? A high-performing, AI-driven strategy now embedded in Clarins’ global performance playbook. A blueprint, if you will, for future campaigns.
