The perfect formula: how Snapchat helped online beauty store LOOKFANTASTIC boost its app downloads

Client: LookFantastic

Leading online beauty retailer LOOKFANTASTIC operates in an increasingly saturated market where potential customers scroll rapidly through crowded social media feeds. It needed a campaign to drive cut-through, loyalty and app downloads with its target market of aged 18-plus women and so partnered with Snapchat for a full social media glow up. Snapchat is one of the world’s foremost messaging and community platforms and has more than 443 million global daily active users. With a carefully strategised multi-product campaign executed as flawlessly as a skincare regime, we delivered astounding results including a CPI exceeding target by 70%, a 25% install rate from clicks and a ROAS 1.9x higher than benchmark.