Fasten your seatbelts: How Journey Further increased Ancile Insurance’s market share in the face of price comparison giants

Client: Ancile Insurance

In a highly competitive travel insurance market dominated by price comparison giants, Ancile needed to do more than just increase brand awareness – it had to carve out a bigger market share. Facing rising search costs and intense competition, Journey Further didn’t just enhance paid media strategy. Journey Further built a comprehensive, multi-channel approach that turned Ancile into the go-to insurance provider for travellers seeking reassurance.

Rather than rely on outdated generational stereotypes, Journey Further dug deep into market research and competitor analysis, identifying key audiences with strong potential. By boldly leveraging Paid Search and Paid Social, Journey Further reduced CPAs by 15% even maintaining traffic volume despite a rapidly growing competitive landscape.

Journey Further’s approach wasn’t just efficient – it was game-changing. The results spoke for themselves: Ancile’s market share grew by 1.4%, brand impressions increased by 138%, and year-over-year sales skyrocketed in both Paid Social (54%) and PPC (38%). The TV campaign alone drove a 140% surge in Brand PPC impressions and a 39% jump in PPC revenue. Through strategic innovation, Journey Further didn’t just boost bookings – Journey Further transformed Ancile’s market position, earning crucial market share.