A recipe for success: How agility and insights delivered a multi-channel masterpiece

Client: Morrisons

In September 2024, Morrisons approached VoucherCodes’ to develop a high-impact campaign addressing the Q4 downturn in the grocery sector. The objective was clear: boost revenue, drive new customer acquisition, and increase share of voice during a traditionally slow period. Over three weeks from mid-October to November, VoucherCodes was tasked with delivering significant percentage uplifts in both revenue and clickouts, alongside acquiring new shoppers for Morrisons.

Leveraging data insights from previous campaigns, VoucherCodes crafted a bespoke, multi-channel strategy targeting a wide socio-economic demographic. This strategy informed the offer level, campaign timings and targeting Over the campaign, four tailored offer variations were deployed across two phases, balancing customer appeal with profitability.

The campaign was bolstered with exclusive PPC, targeted email newsletters, push notifications, social posts, and a VoucherCodes TV ad inclusion, with weekly performance optimisation to ensure maximum ROI. Collaboration between VoucherCodes’ Sales Operations and Morrisons ensured the offer structure was both ambitious and risk-mitigated.

The results were exceptional. VoucherCodes delivered strong uplifts in revenue and clickouts, including a notable spike during the TV ad run. Customer acquisition soared, accounting for a significant portion of all transactions, and most importantly, the campaign achieved a strong positive ROI. The campaign’s success cemented a lasting partnership between Morrisons and VoucherCodes, with close collaboration and continued activity into 2025.