Dialling Into AI with Galaxy S24 FE for Samsung UK

Client: Samsung

With the launch of their Galaxy S24 FE scheduled for October 2024, Samsung UK needed a bold search strategy that cut through the noise of a crowded market. With this in mind, Performics @ Starcom were tasked with enhancing their presence in paid search, boosting traffic and revenue and building on Samsung’s established search setup. Our strategy centred on an AI-first approach with three key goals: rapid market reaction, a more than 50% increase in quality traffic, and a revenue surge of over 20%.

We implemented bold measures, employing a streamlined broad match campaign with smart bidding techniques to reduce keywords by 50%. This strategy was complemented by Performance Max (Pmax), which captured extra traffic and conversions across Google’s network from high-intent buyers. Our multifaceted setup covered all angles and significantly reduced both complexity and setup time.

The result? We smashed expectations, delivering a 24% revenue hike and a massive 139% increase in quality site visits. The efficient use of AI and consolidated campaign mechanisms reduced management time by three hours weekly, allowing for further optimisations and revenue enhancement. Following this, our successful framework is now set to be scaled for future Samsung UK launches.