Cruising to Success

Client: Celebrity Cruises

Faced with declining bookings and a one-size-fits-all global strategy, Celebrity Cruises UK needed a local solution to turn performance around. Mediahub used data to prove that the US approach wouldn’t work in the UK post-COVID climate, identifying a need to shift investment up the funnel, rephase spend, and reach a broader, more relevant audience. By redefining our audience and creating new partnership opportunities, we reignited brand relevance and demand. The results were clear: bookings, leads, and Share of Search surged, setting a new foundation for growth.