First Doesn't Follow: Reinventing JBL's Retail Media Strategy

Client: Harman International

JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. Havas Market was tasked with two challenges: building a seamless ecommerce experience when customers aren’t always buying directly through their website and rehumanising retail by weaving brand storytelling into consumers’ online shopping journeys. An innovative strategy that included retail media firsts led to a 28% increase in ROAS and 592% uplift in incremental retail media revenue.