Data Without Borders: Connecting Online Intent to Offline Sales

Samsung UK, in partnership with Starcom, closed a major measurement gap by using regression-based analysis, automated data pipelines, and real time optimisation to link online behaviour to total smartphone sales across all retailers, not just Samsung.com. By analysing on-site actions and enriching them with market side sales data, the team developed a “Quality Intent” metric that improved previous sales correlation by +32%. This first of its kind approach boosted revenue by 73%, redefined performance marketing for Samsung, and delivered a smarter, market wide view of sales impact.