Alpro Plant-Based Yogurts: Cultivating Growth Rooted in a Retail Media Strategy

Client: Danone - Alpro

How do you turn a quiet shelf-sitter into a top-tier performer in a cluttered chilled aisle? For Alpro’s plant-based yogurts, we had a tasty challenge on our hands and we were hungry for results.

Our goal was bold: get Alpro’s lesser-known yogurt range to shine like its iconic plant-based milks. But we didn’t have a massive budget - so we had to be smart, strategic, and seriously efficient.

We served up a groundbreaking omnichannel campaign across Tesco, Sainsbury’s, and Amazon - the UK’s three grocery giants—unifying first-party data, shopper behaviours, and precision addressable creatives. From “Alpro Lovers” to “Alpro Laggers,” every audience got tailored messages, matched with specific products and even timed to their weekly routines. Granola in the morning? Yogurt ad served. Weekend treat? Here’s a Vanilla pot for your pancakes.

Sales lifted, ROI beat benchmarks and household penetration soared. Over 125,000 new households joined the Alpro yogurt fanbase and Danone shifted strategy: yogurts are now a top growth driver for 2025.

This wasn’t just a media win. It was a category shake-up powered by data, made delicious by creativity.