Fast-Tracked Performance: Levi’s Peak Season EMEA

Client: Levi's EMEA

In H2 2025, Levi’s EMEA launched a reimagined Paid Search strategy designed to meet the demands of peak season performance across more than 15 markets.

Within just four months, Search structures were rebuilt, AI-powered bidding was activated, and performance precision was maintained despite major tracking challenges. A real-time war room enabled live optimisations and rapid auction reviews throughout Cyber Fortnight, ensuring constant performance improvements.

Even without access to core brand assets or retargeting support, the strategy delivered outstanding commercial results. Through operational agility, data-informed decisions, and smart bidding, Levi’s set a new standard for how Paid Search can drive growth for premium brands in competitive retail environments.