Timberland Iconic, Only The Original Yellow Boot

Client: Timberland

Timberland’s Yellow Boot - once a cultural icon - had lost its relevance. Brand searches were in decline, awareness was fading, and the media strategy lacked focus. Our mission was clear: reignite the boot’s iconic status for a new generation of style and culture-makers.

We made bold strategic decisions, concentrating efforts on just two markets (UK and Italy) where we saw the strongest potential for both cultural impact and commercial return. Targeting “Creative Doers,” we built a campaign rooted in culture, craft and precision. From Shoreditch to Brera, we used high-impact media placements, talent-led content, and a seamless blend of brand and performance to put the Yellow Boot back at the centre of style conversations.

This was more than just gaining attention - it was about creating lasting relevance. We made a bold entrance, kept the brand culturally front and centre, and tracked every element to show how brand and performance can deliver impact together.

This was no ordinary campaign. It redefined Timberland’s place in culture, reshaped the brand’s presence across EMEA, and reignited momentum within the business. It was a signal of change that laid the foundation for a global revival. A true comeback, driven by purpose, precision, and cultural relevance.