Detect: Fraud prevention for a sustainable & trustworthy advertising future

Rakuten Advertising's AI-powered Detect platform revolutionises affiliate marketing by proactively addressing critical ethical concerns: campaign integrity, fraudulent activity, and publisher trust. Detect also provides a response to a market need for more automated solutions to replace labour intensive processes, discovered during in-depth interviews with current and prospective clients. Detect’s core objectives are to deliver scalable compliance and provide a cleaner, more transparent, and trustworthy ecosystem for advertisers and publishers.