One Postcode at a Time: The SEO Strategy That Put Hyperoptic on Top

Client: Hyperoptic

In a fiercely competitive market, ROAST transformed Hyperoptic’s online visibility through a smart, phased SEO strategy. Starting with technical SEO foundations, we expanded into content-driven growth, uncovering and closing competitive content gaps. By year two, our "Explained Hub" began driving informed customer decisions, while programmatic SEO tailored Hyperoptic’s reach to high-potential local markets.

The result? A 68% surge in page-one visibility, skyrocketing traffic, and Hyperoptic claiming the #1 organic position for "Fibre Broadband." A true disruptor's roadmap - executed with precision.