The Ethical Optimiser

Mediahub has transformed Charity X’s digital media buying by integrating ESG values into campaign decisioning. Using The GoodNet’s ESG Media Index and Yahoo’s DSP, we built a real-time algorithm that directed spend towards sustainable, inclusive, and brand-safe environments, without compromising performance. The result: 83% of investment aligned with ESG priorities, carbon emissions cut by 68%, and CPC improved by 163%.