Optimized to Outperform

In a highly competitive and cost-sensitive market, Manna helped a leading hearing care provider achieve a 50% increase in appointments without increasing lead volume or budget. With ambitious year-end targets and strict financial constraints, the focus shifted from scaling spend to scaling impact.

Manna restructured the media strategy to prioritize efficiency, intent, and local relevance. By combining branded and unbranded messaging, elevating Google as a mid-funnel driver, and launching hyper local Facebook campaigns, the team built a full funnel approach rooted in trust and performance. Creative and media teams worked in close collaboration with the client to continuously optimize based on real time insights.

The results were exceptional. Appointment bookings rose by 50%, Google’s traffic share more than doubled, and branded lead volume tripled. Booking rates significantly improved across both platforms, and cost per appointment decreased, leading to stronger return on investment within the same resource limits.

This campaign shows how smarter strategy, regional precision, and agile execution can unlock meaningful performance gains even under tight constraints. It demonstrates how efficiency can become a true driver of growth.